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Bio

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Bob Hodgson is a seasoned marketing professional with extensive experience in developing and executing marketing strategies, managing events, and leading teams. He holds a BS in Computer Science from Worcester Polytechnic Institute and an MBA from Dartmouth College. With a strong background in marketing, Hodgson has worked with top companies, including PennWell Publishing, Pinnacle Marketing, Key3Media, International Data Group, and Lotus Development, where he has held various leadership positions. His expertise spans marketing strategy, email marketing, lead generation, social media marketing, and event management. Hodgson is fluent in multiple languages and has a proven track record of driving business growth through innovative marketing approaches.

Experience

    • General Manager
      • Jun 2004 - Nov 2008

      P&L responsibility for events and market research products.

    • Consultant
      • 2003 - 2004

      Consulted with clients on database marketing programs.

    • VP Database Marketing
      • 1994 - 2002

      Managed direct marketing programs. Managed creation of marketing strategy and plans, customer targeting and segmentation, predictive modeling of response, forecasting, statistical analysis of program results, and database design.

    • Vice President, Marketing
      • 1991 - 1994

      Managed all marketing activities for computer industry trade shows.

    • Associate Publisher
      • 1988 - 1992

Education

  • Worcester Polytechnic Institute
  • Dartmouth College - The Tuck School of Business at Dartmouth

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising.”

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