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Bio

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Bob Frazier is a seasoned marketing professional with extensive experience in sales, account management, and digital marketing. He has a strong background in Salesforce, email marketing, and lead generation, with a proven track record of driving customer growth and revenue. Bob has held various leadership roles, including Channel Sales Manager and Sr. Account Manager, and has a Bachelor of Science degree in Business Administration and Management from Merrimack College.

Experience

  • Similarweb
    • Burlington, Massachusetts, United States
    • Sr. Account Manager, SMB
      • Oct 2022 - Jul 2023
      • Burlington, Massachusetts, United States

  • Exclusive Concepts, Inc.
    • Burlington, Massachusetts
    • Client Success Manager
      • Jan 2019 - Jan 2022
      • Burlington, Massachusetts

      Responsible for the successful implementation and operation of Exclusive Concepts’ Competitive Price Intelligence (CPI) tool both with customers and internal marketing specialists. Developed and improved full customer life cycle through virtual client demonstrations, facilitated communication of customer use case specifications with internal departments, created and supervised customer onboarding processes, and role included both Account Manager and Pricing Specialist duties.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Channel Sales Manager
      • Apr 2017 - Nov 2018

      Promoted to Sr. Manager and remained responsible for Solution Provider reseller channel sales and added the Indirect Sales Team, a team of Outbound Sales Reps responsible for converting prospects from all partner channels at Constant Contact

    • Channel Sales Manager
      • Oct 2015 - Apr 2017

      Promoted to Manager, Solution Provider Sales and began managing a team of 7 Account Managers to execute on customer growth, revenue, and retention goals. Responsible for the Solution Provider reseller channel.

    • Account Manager Team Lead
      • Jul 2013 - Oct 2015

      Promoted from Account Manager to Team Lead to help coach and mentor my peers after proving success as both Account Manager and informal mentor. • Added responsibilities include: Strategic planning, dissecting a territory, call plans, Salesforce, mentoring, training, and contributing to cross functional meetings

    • Account Manager
      • May 2012 - Jun 2013

      Advised, supported and consulted with Solution Providers/Value Added Resellers. Managed relationships with 2,000 plus partners. Built strategic plans for territory growth and new partner recruitment;

    • Sales Consultant
      • Mar 2008 - Apr 2012

      Acted as a Sales Consultant for small businesses and Non Profit organizations to plan and succeed with Email Marketing campaigns and Online Marketing. Later advanced to being the first Sales Consultant for a newly formed Event Marketing business unit

    • Recruiter
      • Dec 2005 - Feb 2008

Education

  • 2002 - 2007
    Merrimack College
    Bachelor of Science (BS), Business Administration and Management, General

Suggested Services

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Industry Focus. “Marketing and Advertising”

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