Experience

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  Ask Bob Cavanaugh

  • Tucson, Arizona, United States

  • Editor, Ask Bob Cavanaugh

    • Jan 2020 - Present
    • Tucson, Arizona, United States
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  The Planned Giving Academy

  • Tucson, Arizona, United States

  • Editor, The Planned Giving Academy

    • Jan 2020 - Present
    • Tucson, Arizona, United States
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  Planned Giving Academy

  • Editor & Founder

    • Jan 2020 - Present

    The Planned Giving Academy is a monthly planned giving fundraising subscription service for church pastors & officials and small-to-medium sized non-profits executives. The goal for churches & non-profits is to provide the education and tools to enable the cause to attract major donors wh...

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  Lifeline Leads

  • Local Business Lead Generation

    • 2010 - Present

    We help local businesses and professionals get new customers through the use of proprietary technology and Internet marketing.For a free analysis which shows if your business can be found by people in your local market by people searching online for your product or service and showing how much business is going to your competition click here: http://lifelineleadsrankingreport.comFor more information: http://lifelineleads.net

  • Video Marketing

    • 2010 - Present

    Another service of Lifeline Leads is producing videos designed to brand a local business or professional.Most businesses and professionals would like their businesses to be listed on the first page of Google for their primary keyword search term.The problem is, they are generally competing with several million other listings. And there are only 10 organic listings on Google's first page. Few people will click over to page two or beyond. Furthermore, about 70% of all clicks are on positions 1-3.A first page Google listing is very valuable and can drive a lot of free traffic to your site.This is an example of a video I made for one of my clients that ranked on Google's first page quickly:https://www.youtube.com/watch?v=HFJpqjgfcUkSend me an email at [email protected] and we can set up a time to talk about what you are doing with video marketing and how I may be able to help.

  • Mobile Lead Generation | Mobile Marketing

    • 2010 - Present

    Lifeline Leads also focuses on mobile lead generation and building long-term mobile database assets for businesses and professionals.Properly built, a mobile database can be one of a business' most valuable assets and generate business for years.A mobile database...● Is far less expensive to build than traditional advertising mediums such as print, radio, TV or direct mail.● Is 100% opt-in. Potential customers have given permission to keep in touch with them.● Has a response rate faster and higher than other forms of advertising. For example, 97% of text messages are read within 15 minutes while the current email open rate of emails is 22%.● Promotions to mobile databases convert 10-15 times higher than other advertising.● Mobile database promotions have an ROI higher than traditional advertising mediums.● Can have a viral element which generates new customers without advertising expense.● Have the ability to quickly double or triple your Facebook fans and/or email mailing list.● Can allow the creation of campaigns that improve the effectiveness of print ads, radio and TV spots by attaching conversion metrics to mediums that heretofore were not trackable.● Campaigns have analytical tracking built in so below average campaigns can be scrapped and high performing campaigns scaled.Bottom line: A mobile database can:1. Bring in new customers.2. Have existing customers buy more often.3. Increase the average customer transaction.4. Have people buy other products you sell.If your business is not building a mobile database, you are leaving money on the table. Send me an email to discuss the implementation steps, the low cost and how I work closely with you to make sure your ROI is as high as possible.More information: http://lifelineleads.net

  • Lead Generation | Webinars | Video Marketing

    • 2010 - Present

    This project was developed for agents of an insurance company whose market is Catholics.The vehicle is webinars.I wrote the webinar script, designed the visuals, hosted the webinar then I assimilate the leads and have a follow up procedure to maximize the leads generated from each webinar.While this webinar was created specifically to get financial professionals in front of people they would have a hard time getting in to see and the topic involves planned giving and helping churches build an endowment fund, I can create a webinar for virtually any business, product or service.The best way to see this in action is to copy and paste the link below into your browser window and register for the webinar. Simply pick a day and time convenient for you and watch the sales process unfold. Even though an email address is required to register, I will not contact you. Check it out at: http://ewebinars.com/82/z7yowqpqi/webinar-register.php

  • Mobile Marketing | SMS Advertising

    • 2009 - Present

    I am extremely passionate about mobile marketing. I read books, articles, subscribe to 20+ daily alerts on mobile marketing subtopics and am a member of a mobile marketing association providing benefits to small business owners.I believe every business owner should incorporate some facet of mobile marketing into their overall marketing strategy. Not to do so is simply leaving money on the table.The SMS Advertising site is a blog of mine with information on how SMS and mobile marketing improve direct response campaigns, provide a better ROI than other advertising mediums and how local businesses can use SMS marketing to increase business.To see how mobile marketing can increase sales go to:http://smsadvertisingblog.org

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  Kitchen Cabinet Value

  • Tucson, Arizona Area

  • Web Site Creation | Lead Generation | SEO | Video Marketing

    • 2010 - Present
    • Tucson, Arizona Area

    This project involved developing a web presence from scratch for a SE Michigan regional kitchen cabinet retailer.The first step was creating a web site. A lead capture form on each page offers a free report and builds the company's email follow up list. Extensive keyword research was done and...

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  Internet Lead Generation Academy YouTube Channel

  • Tucson, Arizona Area

  • Lead Generation | Video Marketing | YouTube Channel Marketing

    • 2009 - Present
    • Tucson, Arizona Area

    This is a YouTube channel designed to communicate the importance and advantages of these types of marketing campaigns for the local business owner:1. SMS Advertising2. Lead Capture Tips3. Mobile Marketing4. Video Marketing5. Online Lead Generation6. Lead Generation for Small Business Owners and P...

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  The Smart Giver Podcast

  • Philanthropy
  • 1 - 100 Employee

  • Planned Giving | Charitable Estate Planning | Church Fundraising

    • 2008 - Present

    My video podcast site. Instructional videos that illustrate planned giving techniques that allow people to increase income and/or reduce taxes while simultaneously helping their church or favorite charity. Appropriate for church goers, church leaders, pastors, insurance agents, financial planners, attorneys and accountants.The podcast is free and contains many ideas that can generate major gifts. See it at http://thesmartgiver.com/podcast

  • Church Fundraising | Attracting Major Gifts

    • 2008 - Present

    My charitable planned giving blog. Articles on how churches and other nonprofits can attract major gifts and create an endowment fund to alleviate depending solely on current gifts. Ideas for individuals that contain a personal benefit along with their gift.I have received a lot of feedback about how helpful some of these article posts have been to the reader. You can see all of them at http://thesmartgiver.com/blog

  • Church Fundraising | Planned Giving | Charitable Estate Planning

    • 2006 - Present

    This project is one I have been wanting to do for over 20 years. Today, technology makes it possible.It was born out of my church involvement and interest in planned giving. I was active in my church as a member of the vestry, building fund committee, lay reader and chalice bearer. As a lay reader I was able to conduct Sunday services at St. Luke's Home for Women which gave me a first hand look at the need to fund charitable entities. I have been studying charitable estate planning since the 1970's.The Smart Giver teaches financial and estate planning techniques to help individuals increase income, reduce taxes while simultaneously helping their church or a non-profit of their choice.A secondary goal is to provide planned giving techniques to help churches and other non-profits build a self-sufficient endowment fund.Lead generation techniques for insurance agents, financial planners, accountants and attorneys to get appointments with high net worth individuals with an interest in planned giving through automated webinars is another aspect of The Smart Giver.More information:http://thesmartgiver.comhttp://thesmartgiver.com/bloghttp://thesmartgiver.com/podcast

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  The Smart Giver YouTube Channel

  • Tucson, Arizona Area

  • Creative Church Fundraising | Planned Giving | Charitable Estate Planning

    • 2008 - Jan 2020
    • Tucson, Arizona Area

    This YouTube channel provides pastors, church leaders and financial professionals ideas to attract major gifts.The goal is to endow a church.The first step, however, is to educate people on the planned giving techniques allowed in the US tax code.While giving in itself is a virtue, most people do...

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  Video Review Commercials, Reputation Marketing,...

  • Tucson, AZ

  • CEO/Founder

    • Jun 2014 - Dec 2019
    • Tucson, AZ

    We take your reviews from the top review sites, i.e. Google, Yelp and others, and convert them into video commercials using live actors. Today, people look at 6-10 reviews before making a purchase decision. These are powerful lead generation mechanisms. For examples and details, go to http://get1...

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  Fundraising Technology

  • Tucson, Arizona

  • Fundraising Technology Platforms for Churches & Non Profit Organizations

    • 2010 - Dec 2013
    • Tucson, Arizona

    We help churches and nonprofit organizations increase donations using cutting edge technology.Register for a free information webinar at:http://www2.onlinemeetingnow.com/register/?id=73127bd9c9

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  MassMutual Financial Group

  • Tucson, Arizona Area

  • Tucson District Manager

    • 1983 - 2009
    • Tucson, Arizona Area

    I started the Tucson District Office for the MassMutual Financial Group from scratch. This was done using 100% of my own money. The position did not carry a salary. My compensation was entirely commission and override based.This endeavor provided me the same experience of most of my business owne...

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  Northwestern Mutual

  • Tucson, Arizona Area

  • Agent

    • 1969 - 1982
    • Tucson, Arizona Area

    I began my life insurance career at age 23.I made the Million Dollar Round Table the first year in the business and was tied for the youngest in the world to do so that year.I called college seniors cold on the phone, set appointments and sold a small starter life insurance policy to those few wh...