Okay, let’s tackle this. So Bob Ferris has 15+ years of experience in IT, which is a significant amount of time. He has a strong background in IT project management, IT consulting, and IT sales. Location is Westfield, New Jersey, which is a suburban area with a relatively high cost of living. Considering his experience and location, I would estimate his hourly rate to be around $125. This is slightly lower than the national average for IT project managers, but it's still a competitive rate for the area. Some sources suggest that IT project managers in the New York metropolitan area can earn upwards of $200 per hour, but this is not the case for Westfield, NJ. I've also considered the fact that Bob's experience is more in IT consulting and sales, which may command a lower rate than pure project management. Overall, $125 seems like a reasonable estimate for Bob's hourly rate.