Okay, let’s calculate this. Bob has a mix of creative and technical skills, which is valuable in the packaging industry. His experience in gravure and flexo printing puts him in a good position to command a rate. However, his role seems to be more focused on design and management rather than high-level technical work. Considering his skills and experience, I would estimate his rate to be around $125 per hour, which is slightly below the national average for packaging professionals with similar skills. This rate is also influenced by the fact that he is based in a smaller market, Baltic, Connecticut, which may have lower labor costs and industry standards.