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Bob Schmetterer profile image

Bob Schmetterer

New York Yacht Club Executive Committee at New York Yacht Club
Intro Book
Bob Schmetterer, a seasoned marketing expert with extensive experience in strategy, advertising, and leadership, holds an MBA from Fairleigh Dickinson University and a Bachelor's Degree in Psychology and Business, with a strong presence in the US market.
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Location
Key Largo, Florida, United States, US
Skills
  • Strategy
  • Advertising
  • Online Advertising
  • Business Strategy
  • Integrated Marketing
  • Show all
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Bio

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Bob Schmetterer, a seasoned executive with a proven track record of driving growth and innovation, has led various esteemed organizations, including the New York Yacht Club, Ocean Reef Club, and Havas Group (Euro RSCG Worldwide). As President and Founding Partner of Messner Vetere Berger McNamee Schmetterer, he pioneered digital advertising, marketing, and website creation, becoming the fastest-growing agency of the early 1990s. His expertise spans strategy, advertising, marketing, and leadership, with a strong educational foundation in Marketing and Psychology from Fairleigh Dickinson University.

Experience

  • New York Yacht Club
    • New York, United States
    • New York Yacht Club Executive Committee
      • Jan 2018 - Dec 2022
      • New York, United States

      Long Range Planning Committee - 2021 - present Board of Trustees - 2018 - 2022Communications Chair- 2018 - 2022 Executive Committee - 2018 - 2022

  • Ocean Reef Club
    • United States
    • Hospitality
    • 700 & Above Employee
    • Board Of Directors
      • Apr 2009 - Apr 2019

      Past Chairman 2017 - presentChairman of the Board 2015 - 2017Vice Chairman - 2013 - 2015Executive Committee 2010 - 2019Marketing Committee - Chair - 2009-2014Nominating Committee - Chair - 2017- 2019Marine Advisory Committee - Chair - 2009-2016Membership Committee Chair - 2014 - 2015

    • Chairman Of The Board Of Directors
      • Apr 2015 - Apr 2017

  • Havas Group (Euro RSCG Worldwide)
    • Greater New York City Area, Paris France
    • Global Chairman and CEO
      • Nov 1997 - Jan 2004
      • Greater New York City Area, Paris France

      ~ Created the concept of Creative Business Ideas ® as the promise and deliverable for all clients. Ideas that become central to their products, services and business strategy.~ Created a leadership development model of meeting every 100 days with the top 100 managers and measuring progress and ...

  • Havas
    • Paris Area, France
    • Global President COO and Office of the CEO
      • Jan 2000 - Jan 2003
      • Paris Area, France

      ~ President and COO of publicly held holding company in addition to role as Chairman and CEO of global advertising agency Euro RSCG Worldwide~ operated as "office of the CEO" with Chairman~ member of Board of Directors and Executive Committee~ took the company public in the US - NASDAQ ...

  • Messner Vetere Berger McNamee Schmetterer
    • Greater New York City Area
    • President and Founding Partner
      • Sep 1987 - Dec 1997
      • Greater New York City Area

      ~ Pioneered digital advertising, marketing, website creation and the first internet "banner" ads.~ Pioneered new organizational and business model for advertising agencies.~ Pioneered "war room" strategic thinking for all clients.~ Became fastest growing agency of the early 19...

  • Young & Rubicam
    • President and CEO Worldwide Havas Marsteller
      • Oct 1984 - Jun 1987

      ~ Led the first international joint venture by Young & Rubicam of New York and Eurocom S.A. (Havas) of Paris.~ Led as CEO that new international Agency \\\\\

  • Scali McCabe Sloves
    • Greater New York City Area
    • EVP - Managing Director - Chief Operating Officer
      • Apr 1971 - Sep 1984
      • Greater New York City Area

      ~ SMS was one of the great creative advertising agencies of the "creative revolution" I was fortunate to be part of it.~ I worked on campaigns for Perdue Chicken, Volvo cars, Pioneer Electronics, Maxell tape, Sperry corporate and dozens of other clients.~ I worked for a small independe...

  • Volvo Car Group
    • Greater New York City Area
    • Marketing Research Director
      • 1967 - 1970
      • Greater New York City Area

      ~ Pioneered new model launch "Product/Ad Clinic" Qualitative Research~ Pioneered sponsorship of the Yankelovich Social Trends Monitor~ Developed the Volvo communication’s strategy … quantitative analysis on “how long Volvo’s live?)~ Developed the safety positioning strategy for the bran...

Education

  • 1968 - 1970
    Fairleigh Dickinson University
  • 1963 - 1968
    Fairleigh Dickinson University

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Industry Focus. “Marketing and Advertising.”

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