Experience

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  Dahua UK & Ireland

  • Maidenhead, England, United Kingdom

  • Marketing Manager

    • Jan 2023 - Present
    • Maidenhead, England, United Kingdom

    I oversee new product launches (Go To Market campaigns) key integrator partner programmes, distribution partner requirements, eco-partner management, design agency briefing, event/exhibition management for the channel, SI, and vertical markets. Additionally, I manage the Innovation Centre (Showroom) and Innovation Demonstration Vans.

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  Binit Shah & Co Ltd

  • Harrow, United Kingdom

  • Brand Builder / Marketer

    • Nov 2017 - Present
    • Harrow, United Kingdom

    Binit Shah & Co is the holding group of the ‘Burrito Fusion’ Mexican Street Food brand. As both Founder & Owner, I develop USP for products and brands, and drive growth in multiple markets. ✔ Steers the growth of Burrito Fusion, define content strategies for digital and social media to create a strong community, organic referrals and a 4.9-star review rating on Facebook & Google, and page 1 search ratings based on core keywords.✔ Positioned the brand to move to #68 of all restaurants in Watford, with a 5-star TripAdvisor ranking that resulted in growth in street-side sales, and event bookings.✔ Flexes with market demands, moving away from a restaurant-based business to event catering brand, and in 2020, to a takeaway business.

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  iPIXA Inc.

  • Marketing Manager

    • May 2012 - Nov 2017

    iPIXA is a specialist High Definition Network Video Surveillance supplier to the MEA region. Vertigo, the sub brand of iPIXA is an entry level surveillance brand. Co-founded the creation of the brand and moved to the MEA Marketing Manager role to drive growth in this specialist OEM brand; I owned the marketing mix, strategy, marketing-sales campaigns and corporate planning across operations and logistics that improved the brands route-to-market.✔ Tactically evolved the marketing mix to remain ahead of competitors, create a unique brand space and maximise the commercial success of various sales verticals ✔ Managed marketing agency contributions, and steered a reduction in agency reliance through improved in-house marketing, website management and digital/social media strategy ✔ Hands-on in content marketing, as a copywriter, strategic planner, and scheduler, who weaved SEM, SEO, PPC and affiliate campaigns that resulted in improve brand presence and sales ✔ Increased market brand awareness via ATL and BTL marketing communications ✔ Strengthened relationships with channel partners, and steered initiatives to synergise sales-marketing efforts to enable growth deliverables ✔ Owned product marketing from go-to-market to in-market development, with constant research/analysis of product performance to keep the business connected to trends

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  Genie Products

  • Welwyn Garden City, Hertfordshire

  • EMEA Sales & Marketing Manager

    • Oct 2007 - Apr 2012
    • Welwyn Garden City, Hertfordshire

    Genie Products (formerly known as Genie CCTV) is a leading provider of CCTV, Network IP, and Access Control systems. As the EMEA Sales & Marketing Manager, I created connected sales (30%) and marketing communications (70%) plans that enabled brand growth in the EMEA. ✔ Successfully launched a brand-new marketing communications division that aided the rebrand of Genie to Genie CCTV, Genie Access, and Genie Network Security brands✔ Coached 2 direct reports through the planning and execution of marketing communication campaigns that maximise sector penetration and growth ✔ Owned the performance of marketing and PR agencies through website refreshes, catalogue and trade show events, digital and social media activities ✔ Delivered new acquisition and account development growth through improved communications with EMEA channel partners, and suppliers in Korea/China

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  CBC (EUROPE) Ltd

  • Hendon, North West London

  • Marketing Manager

    • Nov 2000 - Aug 2007
    • Hendon, North West London

    CBC Europe Ltd is the European HQ of a Japanese manufacturing and trading company CBC Group (manufacturer of the Computar surveillance and machine vision optics and Ganz video surveillance products). I headed up the marketing communications, steered 2 direct reports to synergise with the vision of European and Global Marketing Directors, managed a £250k budget and six-figure growth. ✔ Optimised the ROI of advertising, events and exhibitions, distributor marketing, website, digital agency, and promotional campaigns through a major re-engineer of policy, strategy, and plan ✔ Internalised desktop publishing and graphic design for a £20k budget cost saving ✔ Retargeted the promotional calendar and price promotions for increased sales uptake ✔ Used CRM/insight to strengthen digital, social and promo generation strategies

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  Exotic Farm Produce Ltd

  • West Drayton, Middlesex

  • Marketing Manager

    • Apr 2000 - Sep 2000
    • West Drayton, Middlesex

    Managed field sales activities for existing and new business accounts, market research, own label-brand development and public relations activities. Responsible for new business development through market segmentation and target marketing. Website management of Exotic Farm Produce and of an associate company, marketing an Italian organic range of products and speciality drinks to supermarket chains as well as independent retailers from specific target-market segments.

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  Sadolin Paints / AkzoNobel

  • Kenya

  • Sales and Marketing Executive

    • Jul 1996 - Sep 1999
    • Kenya

    Responsible for sales activities, new business development, and public relations activities (sponsorships of events, organising company functions, training seminars and workshops and much more). Involved with marketing; designing and launching below-the-line and above-the-line promotional activities to help penetrate into new markets for existing and new product ranges. My key role was to liaise with Advertising agencies, briefing them on new product launches, overseeing packaging design and billboard advertising.