Experience

• 

  Vifa

  • 中国 上海市

  • Marketing Director

    • Jan 2021 - Present
    • 中国 上海市

• 

  Omnicom Media Group

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Senior Manager-Business Operations

    • Jun 2016 - Feb 2021

    - Helped to build up Accuen China (the Programmatic SBU of OMG) 4years ago as one of the first few employees, with the team now expanded to 30+ peoples. Shifted in various roles and functions during 4-years tenure, understanding every part of the company to better serve top profile clients and grow new business development, experienced in business operations, account management and product development.- Manage negotiations with the media vendors to reach cost-efficient and cost-effective spending based on client needs. Magnify the buying power of every dollar spent.

  • Media Trading Manager

    • Oct 2012 - Jun 2016

    Accuen is Omnicom Media Group’s programmatic agency, operating the industry’s first open and flexible platform for programmatic media buying for the world's leading marketers. With specialists in 60 countries, Accuen delivers market-leading solutions across channels, transforming data into competitive media advantage. Accuen is a division of Omnicom Media Group, the media services division of Omnicom Group Inc.- Work with planning team to understand clients’ business objectives and apply detailed knowledge of digital media, especially focusing on programmatic media.- Mange the team members to communicate with media vendors and make sure the project moves forward smoothly and deliver KPI.- Exposure to working with latest technologies, e.g. DMP, Trading Desk, PDB, within the digital landscape.- Responsible for financial tracking of all out-going payments to media partners.

• 

  NIM Digital

  • Shanghai

  • Senior Account Executive

    • Sep 2011 - Oct 2012
    • Shanghai

    - Convert client briefs into actionable strategy and execution plans; manage internal delivery of quality outputs.- Working with social media team to create concept for various social media platforms, and managing the social media and content production vendors.- Supporting ad material collection, delivery, tracking and quality control.- Analysis on the effect of media placement with using mainstream analysis tools.- Responsible for Maestro’s first online/off-line social campaign including created strategy idea, filmed micro movie, and communicated with production team.