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Bin Yang is a seasoned international sales and project management professional with a strong background in digital advertising and network infrastructure. He holds a Master's degree in Internet Technology from KTH Royal Institute of Technology. With experience in leading global supply-side departments and managing teams, Bin has a proven track record of delivering results-driven solutions.

Experience

    • Co-Founder & CEO
      • Nov 2019 - Present
      • Tianjin City, China

      Flymobi is a global digital advertising platform that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide.SpecialtiesAd exchange / SSP/ DSP , Mobile Ads Network, CPA, CPI Mobile Ads, User acquisition,Native In-App, Mobile Social Ads and Marketing. OEM.Website :www.flymobi.biz

  • DotC United Group
    • Shanghai City, China
    • Global Chief Operation Officer
      • Dec 2018 - Nov 2019
      • Shanghai City, China

      - Lead and manage global supply side department including 15+ publisher managers to cooperate with 200+ direct publishers - Lead and manage global operation department including 20+ customer managers to ensure that we are achieving our Advertiser's goal while constantly improving ROIs for both sides.- Responsible to maintain strong communication and long term relationships to ensure a win win partnership with publishers and advertisers- optimize the traffic- develop new business[Company Intro]Dotc group operates multiple leading ad platforms globally including Avazu DSP, Avazu aNative and Avazu APX. With offices in Shanghai, Beijing , Amsterdam, Berlin, Hong Kong, Mumbai, Delhi, Tokyo, Jakarta, Brunei, Los Angeles, Toronto, Buenos Aires and Brasilia, Dotc Group is collaborating with the largest international advertising clients. Dotc Group aNative- Monetization for DevelopersAs a highly customizable ad solution, aNative offers seamless and flexible app ad integration. aNative offers multiple native ad types to find a maximum balance between user experience and monetization. With seamless native ad integration and cutting-edge ad optimization technologies, aNative aims to bring end users the best experience, and at the same time ensuring developers to achieve higher eCPM and ARPU for their traffic.Avazu Private Exchange- Monetization for Affiliates and AgenciesAvazu Private Exchange (APX), a performance-driven ad platform, was launched in 2011. With proprietary technologies and top-notch experience in media buying, APX ensures premium offers for publishers and top quality traffic with solid volumes for direct-response advertisers.

    • Sales Manager of Network Solution
      • Jan 2014 - Sep 2017

      • Responsible for network solution sales in Sweden and Iceland, • Develop sales strategy, forecast, tactics, sales plans and profit targets. • Coach, mentor and manage sales team • Prioritize the allocation of sales and technical resources to accomplish the objectives of the yearly sales target, both revenue and sales growth. • Develop and maintain the Core Value customer relationship, •Realize market breakthrough by excavating leads, nurturing opportunities and facilitating the transformation from opportunities to sales projects. • Take advantage of the market pattern to achieve the scale sales • Responsible for the key contract negotiation process, realize the risk, terms and conditions, maximize the benefits for the company

    • Head of Transmission Network Solution Sales
      • Jan 2012 - Dec 2013

      • Responsible for network solution sales in Sweden, Denmark Norway, Finland and Ice Land (Nordic Area) • Developing strategy, tactics, sales plans and profit targets.• Taking responsibility for profit and loss• Achieving targets for revenue, profitability and sales growth.• Realize market breakthrough by excavating leads,nurturing opportunities and facilitating the transformation from opportunities to sales projects.• Take advantage of the market pattern to achieve the scale sales

    • Head of Network Solution Sales in Baltic Area
      • Jan 2011 - Dec 2011

      • Responsible for network solution sales in Baltic( Estonia, Latvia, Lithuania) Area , develop the Business opportunities and participate in market branding activities.• Developing sales strategy, tactics, sales plans and profit targets.• Manage the transmission solution sales team, track the project status, coordinate and allocate resources to achieve targets for revenue and sales growth.• Communicate with CXO level customers and develop business opportunities through a consultative approach• Responsible for the key pre-sales bidding project: bidding response, clarification and negotiation • Realize market breakthrough by excavating leads, nurturing opportunities and facilitating the transformation from opportunities to sales projects.• Take advantage of the market pattern to achieve the scale sales

    • Pre-Sales Product Manager
      • Apr 2010 - Dec 2010

      • Support for network solution sales in Nordic ((Sweden, Denmark Norway, Finland, Iceland) and Baltic( Estonia, Latvia, Lithuania) Area , develop the business opportunities and participate in market branding activities.• Work with sales and marketing team to create and develop E2E solutions that fit the challenges of different telecom operators• Present technical solutions to enterprise management level of operators.• Have a Solution Manager role in the sales team, analyze and operators meet their challenges and try to find a technical solution • Providing technical expertise to customers in a pre-sales phase and find new opportunities.• Responsible for the solution design, technical response, quotation and part of contract terms and conditions in the bidding project

  • Green Health Sweden AB
    • Sweden Stockholm
    • Channel Sales Manager
      • Oct 2009 - Mar 2010
      • Sweden Stockholm

      • Make marketing develop strategies and plan.• Assist in sales processes and provide assistance for all resources management. Prepare forecast for all resource allocations • Develop Channel Sales network, developed and maintained professional relationships with retailers. • Analyze and prepare efficient promotion programs with retailers for all marketing activities. Provide product and services training for channel sales partners

  • Ericsson
    • Stockholm Sweden
    • System Test Engineer
      • Aug 2008 - Sep 2009
      • Stockholm Sweden

      • Responsible for AXE Shipment Test Process• Use six-sigma theory to improve the quality and efficiency in AXE Shipment Test Process• Study the whole process of AXE test process and Work with the Project Manager• Make test plans and test specifications, configure the test environment (STP), test following the instruction, analysis fault, troubleshooting, test report writing• Define current problems in Shipment Test• Collect and measure the data• Analyze results and find root causes• Offer recommendations/solutions to the problems• Implement the reality and control the process • Report to the Line Manager and improve the process by saving 3% cycle time in the end• Create a new process- System Analysis in the Test Process in order to reduce the risk• Improve Rate of the Test Campaign finish on time from 87% to 93%

    • Team leader of Application Engineer
      • Jun 2006 - Jun 2007
      • Tianjin City, China

      • Provide functional design for new features/modules in yield management system • Provide functional Requirements deployment of yield management system at customer site and make demos to customers, answer their questions• Interact with internal Engineering group on product specifications and deployment issues• Liaise with other departments• Program using script and function testing • Participate in the exhibition for semiconductors to promote the software• Give technical support to the sales department• Setup software and provide troubleshooting for customers• Lead, motivate, coach and develop a team of 10 testers reporting to Project Manager• Team Leader of ‘Web Publisher’ Project for Sony Ltd (June 2006 to May 2007). The project objective was to provide a system that would automatically publish the daily report on the web, including Automatic, Functional, Stress, and Regression Testing. I effectively led the project team of 8 to successful project delivery: within given budget, on time and achieving high customer satisfaction

  • China North Talent Market
    • Tianjin City, China
    • Part Time-China North Talent Market - Sales and Headhunter
      • Jun 2004 - May 2007
      • Tianjin City, China

      • Responsible for campus recruitment of two universities• Interact and liaise with HR departments to assist them with their hiring needs/requirements• Develop and maintain working relationships with HR departments• Source high calibre candidates for the manufacturing and IT industry

  • Freescale Semiconductor
    • Tianjin City, China
    • IT Engineer (Tester)
      • Nov 2004 - May 2006
      • Tianjin City, China

      • Work closely with project manager • Develop a team of 6 Testers to analyze the requirements from customer sites• Responsible for the design and maintenance of test plans, test cases and data• Participate in full testing lifecycle carry out regression, integration and manual testing• Execute automated test cases; write script, bugs detection and management, parts of troubleshooting, and write test report and user guidance• Liaise with Product Development staff, and Business Teams• Team Leader of ‘Genesis’ Project managing a team of 6 Testers. The project objective was to improve the report generator software (Genesis) query module. I designed the test plan, arranged the testers for the test cases, and produced the test report. The team was awarded Best Team Certificate of Accomplishment• Team Member for the Project ‘Update the Manufacturing Software (SFC)’ (April 2005). The project included PP, MM, FI, SD HR, and IT modules. I was responsible for functional and bug detection. The team was awarded the Best Team Certificate of Accomplishment

  • Bridgestone
    • Tianjin City, China
    • IT Engineer (SAP basis)
      • Jun 2004 - Oct 2004
      • Tianjin City, China

      • Responsible for the day-to-day management of network infrastructure and service provisioning• Update the software, backup data and monitor the system• Install the software and maintain the hardware• Incident management and fault analysis• Liaise with suppliers and buy network equipment, hardware and office supplies• Participate in project planning, analyzing feasibility and monitoring progress and report to the department manager• Responsible for new software installation and setting up the password and authorities for different clients; worked closely with the supplier for changing the network equipment and structure cabling

Education

  • 2007 - 2009
    KTH Royal Institute of Technology
    Master, Internet Technology

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