Experience

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  Bill Wietecha Research Consultant

  • New England

  • Marketing Research Consultant

    • Nov 2012 - Present
    • New England

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  Converge Marketing

  • Attleboro, MA

  • President/Owner

    • Jan 2002 - Oct 2012
    • Attleboro, MA

    Converge Marketing was a marketing research firm, specializing in both qualitative and quantitative research. Our ability to dig below the surface helped our clients better understand their customers; and our ability to turn raw research data into actionable marketing strategies helped our clients to grow their businesses and get a greater ROI on their marketing spend. For this reason, many companies called on us to be the catalyst to their success, including: FootJoy Golf, Blockbuster, New England Gas/Liberty Utilities, National Golf Foundation, Tuition Management Systems, MEFA, Annie’s Homegrown, The Hartford, Timberland, The American Heart Association, The American Cancer Society, Vermont Gas, Ecco Shoes and more.

• 

  BRW Group, Inc.

  • Providence, RI

  • President/Owner

    • Oct 1992 - Jan 2002
    • Providence, RI

    Founded and grew the BRW Group into a top 10 Providence agency in just 3 years. Recruited and trained a staff of over fourteen employees that specialized in advertising, marketing, sales, consulting and consumer research. Worked with a variety of clients across many different brand segments, including: McDonald's, FootJoy Golf, Blockbuster, ABC Sports, Dunkin Donuts, Coca Cola, National Golf Foundation, Harley Davidson and TJX Companies

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  Leonard, Monahan, Lubars & Kelly

  • Providence, RI

  • Senior Vice President

    • Jun 1991 - Sep 1992
    • Providence, RI

    One of two senior account group directors, managing nearly half of agency billings and clients, representing up to ten different brand segments. Worked closely with Dave Lubars on a number of award-winning creative campaigns, including: Spalding Golf Divison, American Tourister, TJX Companies, IBM College Divison and New England Honda Dealers

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  Marc Advertising, Inc.

  • Greater Pittsburgh Area

  • Vice President, Management Supervisor

    • 1984 - 1991
    • Greater Pittsburgh Area

    Orchestrated a new business program resulting in the acquisition of a number of key clients, including: Sears Roebuck and Company, PPG Industries U.S. Olympic Team Sponsorship, General Mills, Sears Vacation Travel and many others.