Okay, let’s tackle this. So Bill has 35 years of experience in management, leadership, and sales. Location is Wichita, Kansas, which is a mid-sized city. Industry is utilities, which is a relatively stable sector. Skills like management, leadership, sales are in demand. However, the rate is quite low. Considering his experience, I would expect a higher rate. Maybe around $100–$150 per hour for a senior executive with his experience. But since he is retired, his earning potential is limited. So I’ll estimate around $75 per hour.