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Bill Smith

Brand, Marketing, and Business Develo... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Self Employed</span>
Intro Book
Bill Smith, a seasoned marketing and brand expert with 15 years of experience, holds a Bachelor of Science degree and has expertise in strategy, brand management, and creative direction.
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Location
San Francisco, California, United Sta...
Skills
  • Strategy
  • Brand Architecture
  • Brand Management
  • Customer Insight
  • Marketing
  • Show all
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Bio

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Bill Smith is a seasoned brand and marketing expert with 15 years of experience driving business growth and delivering results-driven strategies. As a self-employed consultant, he has led high-profile projects for Levi Strauss & Company, Blue Shield of California, and Dell, among others. His expertise spans brand architecture, customer insight, marketing, and creative direction, with a proven track record of increasing revenue and driving consumer engagement.

Experience

  • Self Employed
    • San Francisco Bay Area
    • Brand, Marketing, and Business Development Consultant
      • 2009 - Present
      • San Francisco Bay Area

      Levi Strauss &amp; Company- Led a yearlong assignment to help build and manage all Sports and Entertainment properties. Defined Levi&#39;s Sports and Entertainment Marketing vision, strategy, and annual plan. Created and implemented customer experience mapping for Levi’s Stadium; led hospitality ...

  • Landor Associates
    • Client Managing Director
      • 2000 - 2009

      Led Landor’s relationships with key clients from FedEx to Accenture to HP, providing strategic brand consulting and integrated marketing solutions to C-suite executive teams, their staffs and network of agencies.

  • Levi Strauss & Co.
    • Brand Manager
      • 1977 - 1998

      Directed merchandising, product development and production teams through all aspects of products and programs from concept through execution for an integrated tops and bottoms line.

Education

  • 1973 - 1977
    Long Island University, C.W. Post Campus

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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