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Bill Scull is a seasoned executive with 30+ years of experience in product management, marketing, business development, and strategy. He has held various leadership positions at top companies, including President at Catalyst Consultants, VP of Marketing at CloudShield Technologies, and SVP Marketing at Sygate Technologies. He has also worked at ILOG, Tandem Computers, Hewlett-Packard, and Apple Inc. Bill has a strong educational background, holding an MBA from Stanford University Graduate School of Business and a Master's degree in Engineering from Massachusetts Institute of Technology.

Experience

  • Catalyst Consultants
    • Los Altos, California, United States
    • President
      • Jan 2010 - Present
      • Los Altos, California, United States

      Provides consulting services to young, for-profit and non-profit enterprises, leveraging my business and coaching experience. Engagements include developing business strategy, evaluating new markets, developing innovation processes, crafting market entrance strategies, articulating competitive differentiation and value proposition and coaching business executives to scale their businesses.

    • GSBI Accelerator Mentor
      • 2011 - Present
      • Santa Clara, California

      Mentored social entrepreneurs during 10-month accelerator program to help them scale their enterprises and become investment ready.

    • Stanford SEED Coach
      • Jun 2013 - Dec 2013
      • Accra, Ghana

      Coached 6 entrepreneurial companies in Ghana, Nigeria and Sierra Leone to help them dramatically scale their businesses. Industries included mobile payments, content delivery platform, food processing, consumer packaged goods and access control. Part of Stanford Institute for Innovation in Developing Economies (SEED)'s West African Innovation Center.

    • VP of Marketing
      • 2007 - 2009

      CloudShield provides the leading security platform for delivering "in-the-cloud" services, allowing large service providers and governments to secure their infrastructure, maximize user satisfaction by managing network traffic and increase revenue by offering new services or billing models. Rebranded company by developing new differentiated positioning, achieved top PR results in crowded category and developed channel by launching IBM and Alcatel Lucent strategic partnerships. Acquired by SAIC.

    • President
      • 2006 - 2007

      Provided marketing consulting services to young technology companies leveraging my experiences as a VP of Marketing. Engagements include evaluating new markets, crafting market entrance strategies, articulating competitive differentiation and value proposition and acting as interim VP of Marketing.

    • SVP Marketing
      • 2005 - 2006

      The first firm to guarantee business continuity by providing wirespeed LAN security, with microsecond malware containment. Built strong team, validated product strategy, identified target market segments, crafted company branding and messaging, launched company in my first 100 days and achieved strong press coverage and analyst endorsements.

    • SVP Marketing
      • 2003 - 2005

      The leader in enterprise endpoint security software, enabled hundreds of large enterprises such as HP to manage and protect their computers from viruses, worms and other malware. My marketing team drove: product strategy, competitive positioning and messaging, awareness and lead generation which enable the company to more than triple sales in two years and led to the firm's acquisition by Symantec in 2005.

    • VP Marketing
      • 1997 - 2001

      World leading provider of enterprise-class software components, was publicly traded on NASDAQ (ILOG) with $200 million in sales until their 2009 acquisition by IBM. I built and lead a 40 person global marketing and product management team, results include: • Key architect of revamped business model and organization, which grew software vendor channel six-fold to 300 partners and to 50% of sales, caused US sales to tripled and improved profitability • Expanded optimization product line by adding and improving products, achieving 70% market share• Grew business rules product line, becoming the largest supplier and recognized thought leader• Drove demand by providing 7 qualified leads per sales representative per month• Increased awareness by doubling US press coverage year over year for 4 years and increased analyst mentions and web traffic ten fold

    • President
      • 1993 - 1997

      Provided marketing, strategy, market validation, business development and fund raising services for 14 young software, communications and Internet companies. Also provided due diligence services for leading venture capital firms.

    • Senior Director of Business Development
      • 1988 - 1993

      Managed a three-person group that led all acquisitions, venture capital investments and strategic relationships.

    • Director of Product Marketing
      • 1985 - 1988

      The leading provider of networking products to large enterprises.

    • Product Line Manager
      • 1984 - 1985

    • Product Line Manager
      • 1981 - 1984

Education

  • 1979 - 1981
    Stanford University Graduate School of Business
    MBA, Marketing & Strategy
  • 1977 - 1979
    Massachusetts Institute of Technology
    Masters, Engineering

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Industry Focus. “Technology and Software Development”

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