Experience

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  Commonwealth//McCann

  • Greater Detroit Area

  • Account Director

    • Jun 2014 - Present
    • Greater Detroit Area

    Responsibilities included the 2015 Colorado launch strategy, asset and campaign development including the development of the Colorado online film series that became the basis for television spots, online and social efforts. Also managed the Colorado Motor Trend Truck of the Year material development for advertising as well as field and event use and was involved in the development of Colorado's 2015 Super Bowl efforts.

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  Goodby, Silverstein & Partners

  • Detroit

  • Account Director

    • Feb 2012 - May 2013
    • Detroit

    Responsibilities included all Chevrolet Truck national consumer communication elements including advertising, Site and CRM. Recent work included supervision of the development of the 2014 Silverado reveal site as well as 2013 SIlverado sell-down strategy and materials. I was also involved in launch planning and development for the 2015 Suburban / Tahoe and worked with media partners to coordinate and facilitate the execution and delivery of strategically appropriate and contextually relevant programs and materials.

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  The Richards Group

  • Greater Detroit Area

  • Account Management

    • Feb 2010 - Feb 2012
    • Greater Detroit Area

    Facilitated establishment of a Detroit office to service the Ram Truck account and helped to successfully transition the Ram Truck account from BBDO Detroit to The Richards Group while keeping the 2010 Ram HD Pickup launch on track throughout the process. Played a key role in helping The Richards Group understand Chrysler policies and procedures for approvals, billing and legal clearance. Also managed the development of strategy and communication materials for the launch of Ram's new line of medium-duty Chassis Cab models.

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  BBDO

  • Greater Detroit Area

  • Account Director

    • 1983 - 2010
    • Greater Detroit Area

    Responsibilities included all national consumer communication elements (including advertising, CRM, events, social media, etc.) for all Dodge Trucks, Nitro and Caravan. Also managed commercial vehicles, truck partnership development and overall Dodge account budget control and coordination. Successfully managed the 2009 Dodge Ram integrated launch campaign and the 2008 Dodge Grand Caravan. Also managed strategy and communication elements for Dodge's successful re-entry into key commercial market segments including the highly successful Ram 3500 Chassis Cab launch. Over 20 years automotive advertising experience at BBDO including various Account Management positions plus additional experience in Planning and Product Information positions.

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  General Motors - Chevrolet Division

  • Cleveland / Minneapolis

  • Area Service Manager

    • 1982 - 1983
    • Cleveland / Minneapolis

    Responsible for warranty administration, consumer relations, technician training, product campaign completions and product problems within assigned area. Also responsible for representing Chevrolet to dealers and the general public. ASE Certified in several areas of automotive repair while at Chevrolet.