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Bill Dunn is a seasoned marketing professional with extensive experience in market research, marketing strategy, new business development, and sales. He has held various leadership positions in companies such as 3dew Sales Solutions, Market Track, and Procter & Gamble, where he has managed cross-functional teams, developed marketing plans, and driven business growth. With a strong educational background in Business Administration with a concentration in Marketing from Villanova University, Bill has honed his skills in market research, competitive analysis, and strategic planning. He is well-versed in managing client relationships, developing marketing campaigns, and driving sales growth. Bill's expertise spans multiple industries, including consumer products, retail sales merchandising, and B2B service providers.

Experience

  • 3dew Sales Solutions
    • Bradenton/Sarasota, FL Area
    • Principal
      • Jul 2011 - Present
      • Bradenton/Sarasota, FL Area

      Provide outsourced project management, implementation of new services, training and related functions for B2B service providers (Marketing, Merchandising, Information, Business Intelligence, etc.), retailers and CPG manufacturers.

    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Vice President, Solutions Architect
      • Jul 2009 - Apr 2011

      Work cross functionally among Operations, IT and Sales to provide optimum client deliverables, as well as new product development.

    • Vice President, Client Services
      • Oct 2004 - Jun 2009

      Manage Client Service staff, responsible for renewal and upsells for existing clients, implementation of new services and user support; consistently exceeded objectives.

    • Vice President, Sales & Business Development
      • Jan 1998 - Sep 2004
      • Wilton, CT

      Marketed, sold and negotiated contracts on behalf of multiple marketing services companies, then managed project implementation and ongoing client support.> Generated 50% to 90% of revenue for companies represented.

  • ACTMEDIA
    • Norwalk, CT
    • Vice President, Business Development
      • Apr 1994 - Sep 1997
      • Norwalk, CT

      Sales and client management responsibility for Retail Sales Merchandising product/services, an expansion into a new line of business for ACTMEDIA. Sold and managed both "dedicated" single client ongoing programs, as well as one off flex projects.

  • Media Track, Inc.
    • New York, NY
    • Director of Client Development
      • Apr 1990 - Mar 1994
      • New York, NY

      Worked with clients to optimize utilization of services, leading to renewals and upsells. Expanded services and revenue with 75% of clients. Conducted training sessions, orientations, business reviews and developed service enhancements.

  • Procter & Gamble
    • Cincinnati, OH
    • Group Manager, Established Brands
      • Jul 1988 - Dec 1989
      • Cincinnati, OH

      Coordinate development of trade promotion plans and consumer overlays with Health & Personal Care Brand Managers (Crest, Scope, Pepto-Bismol, Metamucil), and then facilitate communication of priorities and objectives to field sales organization.

    • Manager of Retail Operations
      • 1986 - 1988

      Manage Western Region Retail Merchandising organization, including six Retail Managers and 54 Retail Sales Merchandisers, covering over 5,700 major Grocery, Drug and Mass Merchandiser chain & independent retail accounts across the western half of the US. The group consistently exceeded in-store shelf distribution and off shelf display objectives (80% + of total stores), thus generating incremental factory sales.

    • Division Sales Manager
      • 1976 - 1986

      Managed largest dollar volume sales division, including 36 key accounts and 325 total direct buying customers across the Mid-Atlantic states, through a team of 6 direct and 18 indirect reports. Consistently exceeded sales volume, new product distribution and merchandising objectives. Awarded "Division of the Year" in 1985/86.Previous RVI assignments:> Manager of Retail Services, Wilton, CT, 1981 -1983> Key Account Manager, New Orleans, LA, 1979 - 1981> Territory Manager, New Orleans, LA, 1977 -1978> Retail Supervisor, Boston, MA, 1976

Education

  • 1972 - 1976
    Villanova University
  • 1968 - 1972
    Abington Heights High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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