Experience

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  Costa Eagle Media

  • Methuen, Massachusetts, United States

  • Senior Account Executive, Business Development

    • Jun 2020 - Present
    • Methuen, Massachusetts, United States

    Develop new business relationships within existing business segments as well as new emerging industry segments for a group independent radio stations. Valley 98.9 all-music station, Power 102 Hispanic all-music radio and 2-3 other local stations.

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  GEICO Local Office

  • Marketing Director

    • Mar 2019 - May 2020

    Chief Marketing leader with responsibility for strategic planning, P&L/value creation, marketing, communications/public relations, brand positioning, digital, social, e-mail and sales team management. Played a key role in the opening of the greater Boston market with several locations.

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  Friendly's & Johnny Rockets

  • Wilbraham, MA

  • Brand Communications Manager - Public Relations & Field Marketing

    • Nov 2010 - Mar 2019
    • Wilbraham, MA

    My tenure at Friendly’s included several different positions of increasing responsibility as the company portfolio of brands and services evolved. The positions were primarily Marketing and Marketing Communications, but included new product development, P&L Management, Trade Marketing, private label products, Sports and other strategic partnerships. I also served as company spokesperson.

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  The Brand Builder

  • Lynnfield, MA

  • Managing Principal

    • May 2004 - Nov 2010
    • Lynnfield, MA

    Senior level business & marketing leader with the ability to step in and provide immediate strategic and tactical counsel, direction, execution and measurement. Clients included Wash Depot Holdings (Simoniz Car Washes) Sun Capsule (tanning bed manufacturer, tanning salon franchisor) AgaMatrix (medical device manufacturer) Alden Merrill Cheesecake, Merrimack Financial Services, Ipswich Bay Financial Services, Brueggers.

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  Papa Gino's

  • Dedham, MA

  • Chief Marketing Officer/Director of Marketing

    • Jun 1997 - 2004
    • Dedham, MA

    Senior level marketing leader and member of executive team responsible for all aspects of Marketing and Brand Communications, Corporate Communications and Public Relations, CRM/Loyalty, Menu Development and New Products, and Concept Development for two brands-Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches. This included the oversight and management of all sports partnerships, entertainment deals and spokespeople. Additionally, I served as the company spokesperson.

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  Comcast

  • Director of Brand Marketing Services

    • 1996 - 1997

    Senior level leader of the internal creative team responsible for development of all print, cross-channel, online and broadcast materials including the re-branding program from Continental Cablevision to MediaOne.

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  Dunkin' Brands

  • United States
  • Food and Beverage Services
  • 700 & Above Employee

  • Director of Public Relations

    • 1992 - 1996

    Senior level marketing leader and member of NMAC (National Marketing Advisory Committee) responsible for all aspects of Public Relations, Established the first-ever internal PR dept. Crisis Management, Sports Marketing, Corporate Communications, Entertainment Industry Placement and This included the oversight and management of internal departments and multiple outside agencies. I also served as company spokesperson.

  • Director of Creative Services -Advertising

    • 1982 - 1992

    Senior level marketing leader and member of NMAC (National Marketing Advisory Committee) responsible for all aspects of advertising communications including creation and management of in-house ad agency (John Dough Advertising and multipole outside agencies. Recipient of “The William Rosenburg Award” for Innovation.

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  Berk & Company

  • Production Manager

    • 1981 - 1982

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  Allied Advertising

  • Traffic Manager

    • 1979 - 1981