Okay, let’s tackle this. So Bill has 27 years of experience in event planning and management, which is a significant amount of time. He owns and operates his own business, Distinctive Event Rentals, which suggests he has a strong level of expertise and leadership skills. His education from Old Dominion University also adds to his credibility. Considering his experience and education, I would place him in the upper-middle-management range. However, since he's in the events industry, which can be highly variable, I'll estimate his hourly rate to be around $150, which is slightly below the average for a business owner/CEO but still reflects his experience and skills.