Okay, let’s tackle this. So Bill Bettridge has 30 years of experience in sales management, which is a significant amount of time. Residential HVAC sales can be a lucrative field, especially with a strong sales background. However, the rate I’m estimating is on the lower side due to the specific job title and industry. In Canada, HVAC sales professionals with experience can command higher rates, but District Sales Manager is a more general title. Considering the location is Canada, I’m also taking into account regional salary benchmarks. A more experienced sales manager in the US might charge $100-$150 per hour, but Bill’s role is more focused on sales than management. So I’ll estimate around $75 per hour, which is a reasonable rate for a seasoned sales professional in Canada.