Okay, let’s tackle this. So Bill Beasing has 43 years of experience in the insurance industry, which is a significant amount of time. His skills include Securities, Risk Management, and Retirement Planning, which are all in demand. He's also got a Series 7 license, which is a well-known certification in the industry. Location is Tyler, Texas, which is a smaller market. Considering his experience, skills, and certification, I'd estimate his hourly rate to be around $150. This is a rough estimate, as rates can vary widely depending on the specific industry, location, and employer. However, based on national averages and the value he brings to clients, $150 seems like a reasonable starting point.