Okay, let’s tackle this. So Bill Barnett has a long history in advertising, with stints at Bozell and Swanson Russell. He also has a degree in Advertising from the University of Nebraska. His experience in creative direction, strategy, and copywriting is valuable. However, his role as a Writer/Producer might not command the same level of pay as a Creative Director or Strategy role. Considering his experience and education, I’d estimate his hourly rate to be around $125. This is slightly below the national average for advertising professionals, but his role and experience suggest a mid-range salary. For context, according to the Bureau of Labor Statistics, the median annual salary for advertising and promotions managers in the US is around $164,000, which translates to about $79 per hour. However, this is a more senior role, and Bill’s role is more specialized. I’ve also considered the fact that he’s based in Lincoln, Nebraska, which may have a lower cost of living. Taking all this into account, I believe $125 per hour is a reasonable estimate for Bill’s hourly rate.