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Bill Alena is a seasoned executive with extensive experience in digital marketing, business development, and corporate development. He has held senior leadership positions at top companies, including Social Discovery Group, AppElevate Consulting, The Meet Group, myYearbook.com, Scholastic, Rising Tide Studios, and DoubleClick, LLC. He has a proven track record of driving revenue growth, leading high-performing teams, and developing strategic partnerships. Bill holds a Bachelor of Arts degree in Communications from Iona College.

Experience

  • Social Discovery Group
    • New York, United States
    • Chief Revenue Officer, Head of Corporate Development and Partnerships
      • Mar 2020 - Feb 2024
      • New York, United States

      • Responsible for growing revenue from $200mm to $350mm.• Led $100 Million + annual marketing budget• Head of Corporate Development and Investor Relations.• Head of Business Development and Partnerships.• Led process of acquiring and integrating multiple companies.• Head of Corporate Venture Capital Fund.• Supported senior leadership in strategic vision and industry relationships.

  • AppElevate Consulting
    • New York City Metropolitan Area
    • Fractional CRO - Monetization, Corporate Development and Partnerships
      • Aug 2018 - Feb 2020
      • New York City Metropolitan Area

      • Acted as a senior consultant to support clients in strategy and revenue growth• Facilitated and Led the process of selling two properties. • Developed multiple senior level partnerships for many brands.

  • The Meet Group
    • NASDQ (MEET)
    • Chief Revenue Officer (CRO) and Corporate Development Lead
      • May 2012 - Jul 2018
      • NASDQ (MEET)

      • Head of monetization with over $200mm in annual revenue.• Led $40 Million + annual marketing budget• Played a major role in acquiring and integrating four companies in a three year window.• Played a major role in taking the company public and managing investor relations.• Worked closely with product to develop key tools for growth and monetization.

  • myYearbook.com
    • Greater New York City Area
    • Chief Revenue Officer (CRO)
      • 2007 - 2012
      • Greater New York City Area

      • Head of monetization. Grew revenue from $0 to over $100mm.• Led $25 Million + annual marketing budget• Played a major role in the $100mm+ sale of myYearbook.• Managed sales, ad ops, subscription, design, marketing and business development.• Worked closely with product to develop key tools for growth and monetization.• Assembled and managed a team of over 50 full-time employees, built from zero.• Helped raise seed round and series A funding.

    • Director, Digital Monetization
      • 2002 - 2007

      • Launched monetization on the nascent Scholastic.com.• Grew revenue from $0 to $50mm in 5 years.• Built infrastructure for advertising, subscription and retail monetization.• Assembled, trained, and managed 30-person team.

    • Vice President - Advertsing Sales and Marketing
      • 2000 - 2002

      • Head of revenue for early stage web publisher network.• Built business from $0 to $12mm in annual revenue.• Built and managed cross media sales force of 10 representatives.

    • Sales Director
      • 1998 - 2000

      • Played a major role in the launch one of the industry's first multi-channel ad networks.• Charged with online media sales, including banner and custom sponsorships. • Personally generated over $10mm in ad sales revenue in second full year.• Acted as sales manager and trainer.

Education

  • Iona College
    Bachelor of Arts (B.A.), Communications

Suggested Services

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Industry Focus. “Technology and Software Development”

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