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Bibiana Chow is a seasoned business development expert with a proven track record of driving growth and profitability across various industries. In her current role at Costco Wholesale UK, she oversees inventory planning and vendor management for the Water & Beverage category, showcasing her ability to build trust and rapport with internal and external stakeholders. With a strong background in sales and marketing, Bibiana has held senior positions at prominent companies, including LEGO Group, Nestlé, and Swire Beverages, where she developed and executed strategic business plans, managed key accounts, and delivered sales targets. Her educational foundation in Marketing from The Hong Kong University of Science and Technology has equipped her with a solid understanding of consumer behavior and market trends.

Experience

    • Retail
    • 200 - 300 Employee
    • Inventory Control Specialist - Water & Beverage
      • Oct 2022 - Present

      Inventory planning and managing ordering for one of the most fast paced categories - Water & Beverages in Costco UK, Iceland & Sweden. Orchestrate the price setting, seamless implementation of commercial activities, new items launches and managing vendors’ funding support. Assist in negotiating terms and supports with vendors. Build trust and rapport with internal & external stakeholders. - Identified the potential of an Asian beverage giant and the official supplier, negotiated support and launched in the business with successful results.

    • Inventory Control Specialist - Wine & Spirit
      • Oct 2021 - Sep 2022

      Inventory planning and managing ordering for Costco UK & Iceland for the category of Spirits. Orchestrate the price setting, seamless implementation of commercial activities, new items launches and managing vendors’ funding support. Assist in negotiating terms and supports with vendors. Build trust and rapport internally and externally.• Proven to be fast learner, resilient to restart career journey from the scratch to gain in-depth understanding of local consumer market dynamic, channel mix and trade practice for next level of career advancement.

    • Business Development Manager
      • Jun 2020 - Nov 2020

      Head up the Business Development Team to develop strategic business plans by partnering with the distributing FMCG brands and OEM products, and driving sales by omni-channel. Lead the marketing team to revamp corporate brand image by store layouts, products, pricing and promotions. Project leader of online sales platform and facilitator of CBEC to cope with the new shopping behaviour.

    • Sales and Marketing Manager
      • May 2019 - May 2020
      • Hong Kong SAR

      Head of Sales and Marketing, formulate effective Go-to-Market plans to deliver financial budgets. Led brand campaigns development and marketing communications to increase brand penetration, distribution, hence sales and profitability. Managed field sales team to achieve budgets. Ensure flawless execution of marketing campaigns and trade activation.

    • Senior Key Account Manager
      • Jan 2017 - Aug 2018
      • HK

      Managed a global toy-specialist key account (a regional key account), formulate & deliver strategic business plans and demand plans to achieve the company targets. Negotiated terms and promotion supports with clients. Project owner of VMI (Vendor Managed Inventory), Category Management, thematic promotions development and instore merchandising.

  • Nestlé
    • Kowloon Bay
    • Sales Manager, Key Account, Grocery HK
      • Mar 2016 - Nov 2016
      • Kowloon Bay

      Strategic business development for Grocery products ranging from Adult Milk Powder, Infant Milk Formula, Confectionery & Beverage across channels including Chained Drug Stores, Convenience Stores and Japanese Dept Stores to deliver target sales and profitability.Led a team of account managers to extend their fullest potential of being a professional key account specialist.

    • Sales Manager, Foods
      • Jan 2015 - Mar 2016
      • Tsim Sha Tsui

      Manage a renouned official distributor to deliver sales & profitability targets across different channels, by channel strategy, effective promotion mix, pricing strategy & product mix. Work closely with different stakeholders to streamline the overall working process hence improve efficiency.

    • Senior Category Manager
      • Aug 2007 - Dec 2014

      Held consumer-centric category vision, proven traced record with significant growth in category market share by formulating category strategies and tactics for Packaged Beverage, Beer & Health Supplement based on sharp analysis on shoppers behavior and all available market data under keen competitive retail landscape.Delivered sales targets and optimized profitability by mature vendor management and category management.

    • Associate Customer Development Manager
      • Aug 2005 - Oct 2007

      Account servicing for Chained Drug stores, supermarkets as well as Japanese Stores.Delivered targeted sales and profitability by effective trade promotions and efficient trade spending.Ensure flawless execution.Built strong partnership with assigned customers for strategic business growth.

    • Account Manager
      • Aug 2000 - Aug 2005

      Key account management for Supermarkets for a wide range of products.Delivered target sales and contributionBuilt strong partnership with assigned Key Accounts for business developmentDeveloped effective trade promotions, ensure flawless execution of planned promotions and efficient trade spend management.

Education

  • The Hong Kong University of Science and Technology
    Bachelor of Business Administration (BBA), Marketing

Suggested Services

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Industry Focus. “Retail”

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