Experience

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  Midea America Corp

  • Parsippany, New Jersey, United States

  • Director, Consumer & Market Insights, NA

    • Nov 2023 - Present
    • Parsippany, New Jersey, United States

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  PerkinElmer, Inc.

  • Shelton, Connecticut, United States

  • Customer Insights

    • Oct 2018 - Jul 2023
    • Shelton, Connecticut, United States

    Responsible for creating the insights framework and learning plan to align with business goals. Designed and led a mix of qualitative and quantitative projects aimed at achieving comprehensive insights. Spearheaded efforts to transform data into actionable insights, propelling decision-making guided by high-impact projects such as Customer Experience (CX) Tracking, Customer Purchase Journey/Path-to-Purchase and Brand Equity Research.

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  Travelers

  • Hartford, Connecticut Area

  • Director, Market Research

    • Mar 2016 - Oct 2018
    • Hartford, Connecticut Area

    Designed Travelers brand research strategy to ensure that voice of customer was embedded in every stage of the shopper experience (CX) journey. Pivotal role leading the planning, and execution of primary studies in support of Travelers brand, advertising, marketing and communications. Owned Brand Health Tracking for personal and professional lines of insurance. Led research initiatives for positioning, content, and copy testing to support successful product launches.

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  Whirlpool Corporation

  • Benton Harbor, Michigan Area

  • Senior Manager Consumer Insights

    • May 2013 - Feb 2016
    • Benton Harbor, Michigan Area

    2/15 - 2/16: Sr. Manager, Consumer Insights - Innovation and Product Development. 5/13 - 2/15: Sr. Manager, Consumer Insights - Brand Marketing and Strategy.Senior Manager, Consumer Insights - Innovation & Product Development Spearheaded front-end innovation research strategy for Whirlpool, Maytag, KitchenAid, Jenn-Air and Amana. Established strategic objectives and priorities, delegated assignments to direct reports based on skills and workload. Led a team of four Insights Managers in the design and planning of Needs & Gaps, Habits & Practices and Idea Screening research designed to inspire innovation. Prioritized and managed insights budget of $m. Senior Manager, Consumer Insights - Brand Marketing & StrategyOwned research strategy for Whirlpool, Maytag, and Amana. Proactively anticipated and conveyed needs for insights through research plans. Designed and executed the delivery of research, and insights that informed advertising, business planning, NPI and go-to-market strategies through research such as Path-to-Purchase, Shopper Insights, Consumer Segmentation, Brand Health Tracking, Ad Tracking/Campaign Analysis, Ad Copy Testing, Price Elasticity and Product Design Clinics. Mentored global teams on research design for core projects. Accountable for coaching and mentoring peers.

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  Freelancer / Consultant

  • Miami/Ft. Lauderdale

  • Consumer Insights Strategist

    • May 2011 - Nov 2012
    • Miami/Ft. Lauderdale

    Sony Electronics, Insights Strategist, Research & Innovation Center; Chico's FAS, Insights Manager; Spectrum Brands, Insights Manager.Drove execution and analysis of consumer segmentation and secondary research analysis across Spectrum Brands. Executed all technical aspects of Chico’s customer experience (CX) tracking research on three distinctly different consumer communities. Supported Sony’s Research and Innovation Center.

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  LG Electronics

  • Englewood Cliffs, New Jersey, United States

  • Consumer Insights Manager

    • Jul 2004 - Apr 2011
    • Englewood Cliffs, New Jersey, United States

    Responsible for the design, execution, and analysis of primary research projects and the presentation of insights and recommendations. Research projects included Idea Screening, Concept Testing, Design Evaluations, Consumer Acceptance, Consumer Segmentation, Messaging and Claims testing, Pricing Studies, Shopper Tracking, Consumer Shop-Alongs, and Mystery Shopping. Developed research briefs for multi-vendor research bidding, reviewed proposals, selected vendors, and negotiated costs on a project-by-project basis. Managed a research budget of $m for primary research.

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  Sony Electronics

  • Park Ridge, New Jersey, United States

  • Research Analyst

    • Oct 2002 - Jul 2004
    • Park Ridge, New Jersey, United States

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  The Economist

  • New York City Metropolitan Area

  • Marketing Manager

    • Jul 1998 - Jul 2002
    • New York City Metropolitan Area

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  Datamonitor Consumer

  • New York City Metropolitan Area

  • Marketing Manager

    • Mar 1995 - Jul 1998
    • New York City Metropolitan Area