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Bio

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Bob Lawrence is a seasoned media professional with 30+ years of experience in radio programming, content creation, and media research. He has held various leadership positions, including General Manager, Vice President of Programming, and President/CEO, at prominent media companies. He has a strong background in developing unique brands, creating emotional connections with audiences, and driving revenue growth through compelling content.

Experience

  • Seven Mountains Media
    • Parkersburg/Marietta
    • GM/Market Manager
      • May 2024 - Present
      • Parkersburg/Marietta

    • General Manager
      • Jan 2023 - May 2024
      • United States

      The National Radio Talent System is a division of the Radio Advertising Bureau (RAB)

  • Digio Strategies
    • Jackson and Meridian Mississippi, United States
    • GM/Market Manager New South Radio/MS Broadcasters
      • Jul 2020 - Nov 2022
      • Jackson and Meridian Mississippi, United States

      General Manager of highly successful, proven radio stations and digital platforms focused on creating live and local, compelling content for our listeners and advertising partners..

  • Saga Communications
    • Grosse Pointe, MI
    • Vice President of Programming
      • Apr 2015 - Jul 2020
      • Grosse Pointe, MI

      Responsible for the programming and content of all 185 Saga Communications stations across all 27 markets. Advise and direct all programmers and brand managers regarding content on the radio, as well as digital content on our websites and social media pages. Assist in developing individual, unique brands for each of our properties. Our goal is create emotional connections through compelling content for all of our local communities - from the largest to the smallest. The focus is on how we make our listeners and advertisers "feel" and how we can create an addictive experience whenever they listen to those brands or visit our websites, which in turn, will generate the most listeners and maximize revenue.

  • Pinnacle Media Worldwide
    • San Diego, California, USA
    • President/CEO
      • Jan 2001 - Apr 2015
      • San Diego, California, USA

      Launched and ran a successful Media Research firm from 2001-2015. Conducted Audience and Consumer Market Studies, Music Surveys, Perceptual Strategic Studies, Brand Analysis Studies, Marketing/Concept Studies, Focus Groups and One-On-Ones. Pinnacle Media focused on strategic and tactical development of brands that move and influence consumers. In 2003 we launched an International Division empowering clients in dozens of countries across several continents.

  • KIOI AMFM/Clear Channel Inc.
    • San Francisco, CA USA
    • Operations Director/Program Director
      • Dec 1998 - Jan 2001
      • San Francisco, CA USA

      Responsible for the programming of all content on KIOI-FM Radio (K101) in San Francisco. I was also Executive Producer of the highly rated and successful "Don Bleu in the Morning" program. Was charged with the design and branding of the show and the station as a whole plus handled the internal & external marketing.

  • Broadcast Architecture
    • Princeton, NJ, USA
    • Senior Executive Vice President
      • Aug 1988 - Dec 1998
      • Princeton, NJ, USA

      Designed and conducted the first Digital Music Testing for Radio Stations. This interactive-dial technology was used in Television Commercial Spot testing on Madison Avenue. We adapted this technology to measure the emotional appeal of music for radio stations. We also conducted this type of digital methodology for radio ad concept testing, and Perceptual/Strategic Market Studies.

Education

  • City University of New York-Queens College
    Communications/Arts & Media

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Media Production”

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