Bio
Credentials
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Creating Positive Conversations with Challenging Customers
LinkedInJun, 2020- Apr, 2026 -
Improving Your Listening Skills
LinkedInJun, 2020- Apr, 2026 -
Customer Service: Problem Solving and Troubleshooting
LinkedInMay, 2020- Apr, 2026
Experience
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Philippines
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Public Relations and Communications Services
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200 - 300 Employee
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Senior Account Manager
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Mar 2022 - Present
- Oversees accounts and serves point of contact for clients- Manage clients' expectations, plan and develop strategies with the digital & social media team to achieve the clients' marketing goals and objectives
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Social Manager
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Oct 2020 - Feb 2022
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Community Manager
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Feb 2020 - Jul 2020
- Managed community management across all company social media accounts as well as email and phone- Lead and managed Userlike project - live chat support - Responded to comments and customer inquiries in an effective and timely manner- Social listening and account monitoring to report on feedback, online reviews and trends- Generating leads and sales via social media- Organize and take part in events to build community and boost brand awareness- Proactively reporting community insights- Create and add community innovations and improvements
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Marketing Manager
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Oct 2016 - Feb 2019
- Create plans and strategies, as well as oversee all digital marketing-related projects- Collaborate with programmers and Graphics team on in-game, digital and website developments- Promote game apps across all social media channels- Responsible for all content management on social media and official websites- Provide daily performance reports of sales, campaigns, and social media insights- Manage Facebook ad campaigns, monitor Google Analytics and provide analysis
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Social Media Specialist
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May 2016 - Jul 2016
- Responsible for content creation and managing social media pages of leading mobile & technology and real estate industries- Main role is to respond to all social media pages' queries and comments- Provide comprehensive social media report and escalate major issues and concerns to respective departments
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Public Relations and Social Media Manager
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Jul 2015 - Dec 2015
- Manage, create content and engage in all social networks for the company: Facebook, Twitter, Instagram etc.- Organize events, assessing financial costs and expected return- Planning, developing and implementing PR strategies- Liaising with and answering enquiries from media, individuals and other organizations- Researching, writing and distributing press releases to target media- Sourcing and managing sponsorship opportunities
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Social Media Manager
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Apr 2013 - Aug 2014
- Manage an indefinite growing team of Brand & Community Management specializing in:1. Online Brand Reputation Management2. Content Marketing & Management3. Social listening and monitoring4. Digital campaigns, events and activations5. Social media strategies and innovation- Own the social media marketing initiatives of Bodog’s cross functional teams; and be the vital point its launch and management- Drive the Online Reputation Management of the company while consistently ensuring that all business objectives are met and realized
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Community Manager
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Sep 2012 - Mar 2013
- Representative of the product and operation team among gamers' communities, including Facebook Fan Page, official forums, and fan sites- Analyzing customers' feedback and providing insights on how to improve the gameplay and user experience- Assisting on market research, tasks and events for Philippines
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Havoc Digital Inc.
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Makati City
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Account Manager
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Jun 2011 - Nov 2011
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Makati City
- Establish and maintain client-relationship management- Present to prospective clients- Coordinate with creative department in conceptualizing and executing campaigns- Responsible for monitoring campaigns and submitting reports to clients- Conduct market research and continue to stay on top of digital trends- Responsible for growing the business towards set revenue targets
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Product Associate
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Jan 2010 - Aug 2010
- Providing overall assistance to the Product Manager - Assisting in the development of corporate brand strategies in the short term and long term- Analyzes the promotional activities of competitors and provides brand results and statistics at the end of each month- Focus on providing the patch content & retention in coordination with the game developers and local IT operations team - Handled RAN Online, Runes of Magic, Granado Espada, and Nostale
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Community Manager
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Oct 2008 - Jan 2010
- Conceptualization and Implementation of in-game revenue generating events- Interacting with gamers in-game and over the forums- Clearing up any queries and doubts on official matters in the forums- Getting involved in player-organized events by giving suggestions and/or being a judge for their contest/events as well as supporting and publicizing their events. Take note to take a back seat role in this and let players themselves manage their own events- Setting up forum boards and managing forum moderation team (both internal staff and player moderators)- Brainstorming with the GM Team and implementing ideas to bond community closer together- Providing feedback to the GM team about how the community would feel about certain events that they are planning and about events that have already been run- Organizing smaller, local community events (such as casual meet ups, dinners, community service etc)- Getting feedback from community about anything game-related and directing them to the relevant department- Answering the community's emails- Maintaining close contact with and scouting for potential game player 'leaders'- Mentoring the player leaders and giving them ownership of little projects here and there- Planning and conducting surveys and polls as and when GM/marketing/product department needs feedback- E-viral latest game news and updates to websites and forums that the local community visits- To report on latest happenings & feedback amongst the local community – in-game, forums and real life, report on the upcoming community events so that it can be publicized early on the main website- Writing of articles that pertain to local community activities and upcoming local events- Handled ZXOnline and Runes of Magic
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Assistant Product and Community Manager
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May 2007 - Aug 2008
- Providing overall assistance to the Product Manager- Identify potential partner relationships for the product, strategic planning to tactical activities for Granado Espada, evaluation of its performance in the market, and creation of activities/programs to increase its profitability- Keep abreast of the development of product in other countries where the game is published- Other related duties as assigned
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Game Master
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Mar 2006 - May 2007
- Upholding & enforcing portal policies- Solving issues that may arise between players- Protecting the players from defamation and other online threats- Responsible for testing online games & verifying functionality, data content, performance, usability/playability, and hardware/software compatibility, customer service/community management- Participate in creating, updating, and maintaining in-house technical glossaries, terminology databases and style guidelines- Perform linguistic quality assurance for localized games- Assist community event and activities (external and in-game)- Accomplish necessary/required reports- Other related duties as assigned - Handled Dreamville, RAN Online, Audition and O2Jam
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Technical Customer Care Representative
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Apr 2005 - Aug 2005
- Provided inbound & outbound technical support for a dial-up Internet account
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Education
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2001 - 2005Polytechnic University of the Philippines
Bachelor's Degree, Mass Communication - Major in Broadcasting
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Industry Focus. “Public Relations and Communications Services”
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