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Betsy Huntley profile image

Betsy Huntley

Legal Marketing Consultant at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Huntley Marketing</span>
Intro Book
Marketing and business development expert with 20+ years of experience in professional services firms and non-profit organizations.
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Location
Boston, Massachusetts, United States, US
Skills
  • Marketing Strategy
  • Legal Marketing
  • Business Development
  • Public Relations
  • Marketing
  • Show all
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Bio

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Betsy Huntley is a seasoned marketing and business development expert with 20+ years of experience in professional services firms and non-profit organizations. She has led internationally recognized marketing, communications, and business development programs, and has advised partners and practice groups on pitch strategies and preparation. She has also established competitive intelligence functions and pioneered innovative marketing initiatives, including web videos and joint conferences. She holds a Master's degree from Harvard University and a Bachelor's degree from Wellesley College.

Experience

  • Huntley Marketing
    • Wayland, MA
    • Legal Marketing Consultant
      • 2014 - Dec 2022
      • Wayland, MA

      Provide marketing and business development consulting services to a variety of professional services firms and non profit organizations.

  • Choate, Hall & Stewart LLP
    • Chief Marketing Officer
      • 2004 - 2014

      • Led internationally recognized marketing, communications and business development program for AmLaw 200 firm. • Advised partners and practice groups on pitch strategies and preparation. • Conducted major rebrand initiative in support of unique and challenging market position.• Identified cross-...

  • Edwards Wildman Palmer LLP
    • Chief Marketing Officer
      • 2002 - 2004

      • Salvaged a derailed branding process and re-launched successful new marketing campaign including a significant national advertising program ($800K).• Initiated business development and sales training programs.• Created strategic business plans for Finance, Corporate and Litigation subgroups. • ...

  • Hildebrant
    • Consultant--Marketing, Business Development
      • 2000 - 2002

      Provided legal marketing and business development consulting services to a variety of law firms.

  • Warner & Stackpole LLP
    • Director of Client Services and Marketing
      • 1995 - 1999

      • Leveraged the firm’s Terralex affiliation to create an innovative three-day program that launched a lucrative new practice. • Formed and guided women’s business development group. • Positioned the firm for merger and worked on transition team to integrate with Kirkpatrick &amp; Lockhart. (now K...

Education

  • Harvard University
  • Wellesley College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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