Experience

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  Symphonize Marketing

  • Greater Denver Area

  • Owner

    • Nov 2015 - Present
    • Greater Denver Area

    Symphonize marketing provides is backed by a team of experts in sales, marketing, social media, finance, design, and business organization. Our marketing approach is customized and integrated, taking into consideration the brand, culture, and goals of each individual client. Symphonize relies on core values of authenticity, honesty, engagement, and customer-orientation to achieve success for each of its clients. We are versed in the very latest new media tools and incorporate these into every client's marketing campaign.

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  Energy Central

  • Aurora, CO

  • Marketing Manager

    • Feb 2015 - Nov 2015
    • Aurora, CO

    Marketing manager for products and events at Energy Central, a community for global energy professionals. Responsibilities included: social media, analytics, print, list acquisition, marketing plans, budgeting, e-mail marketing.

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  Penton Media

  • Marketing Manager

    • Jul 2000 - Dec 2014

    Successfully directed all aspects of marketing for tradeshows to meet attendance, exhibition, and revenue goals. Created integrated marketing campaigns using: Marketing communicationsSocial media marketing/community marketingLead generation: webinars, newslettersDirect mailSales collateral productionList development and segmentationDigital marketingMarketing research/analysis/surveys/marketing plans

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  Dayton Hudson Corp.

  • Hayward, CA

  • Marketing Coordinator/Media Buyer

    • Oct 1985 - Oct 2000
    • Hayward, CA

    Sole responsibility for completing print media buys in over 80 newspapers in the Western US and Northern Mexico to support over 100 Mervyn's Department stores. Developed and implemented Mervyn's first Hispanic marketing plan

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  World Fibre

  • Los Angeles CA and Denver CO

  • Marketing/Product Development Manager

    • Sep 1990 - Jul 2000
    • Los Angeles CA and Denver CO

    Worked closely with government and non-government organizations in the Indian Subcontinent to develop jute products that would be marketable in the United States.Served as an advisor to government-run jute mills in Bangladesh regarding the color, design, and use of chemicals in jute bags and carpeting to make them marketable in the USWas selected to speak at a United Nations forum on Jute and the Environment in The HagueSuccessfully marketed and sold "environmentally friendly" jute products to large US retailers

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  McKesson

  • San Francisco, CA

  • Focus Group Manager

    • 1982 - 1985
    • San Francisco, CA

    Moderated weekly focus groups for the Sparklettes bottled water product.