Experience

• 

  Focuscatalyst

  • Innovation Consultant
• 

  Biznology

  • Columnist

    • Jul 2020 - Present
• 

  Consultants Collective, A JEM Company

  • San Francisco, California, United States

  • Innovation Consultant

    • Feb 2020 - Present
    • San Francisco, California, United States
• 

  FocusCatalyst

  • Innovation Consultant

    • Jan 2005 - Present

    Hi, I'm Betsy Burroughs. The Atlantic Magazine called me "a Silicon Valley branding executive turned neuroscience researcher." I consult with organizations on business innovation and with individuals on weight loss so they can make effective change Easy Effortless Fun. I first developed my business innovation techniques for my branding clients. My first book was on business innovation, "FOCUS. The Catalyst for Innovation. Based on the Neuroscience of Insight." Even though that book is a business book, surprisingly…I used every technique in it to make it Easy Effortless Fun to lose 90 pounds and keep them off. All the neuroscience research I’ve studied in the last 20 years on Behavior Change and Habit Design led me to create these techniques. My upcoming second book adds to my first, with new innovative weight loss techniques you can’t find anywhere else—ones that work with your brain, not against it.

  • Founder & President

    • 2005 - Present

    FocusCatalyst advises companies on innovation, based on the Neuroscience of Insight. “Betsy's book is fun, adventurous, rebellious, and practical.” –Alan M. Webber, co-founder, Fast Company magazine. “Betsy Burroughs is reinventing innovation thinking in ways that bring about tangible results.“ –Michela O’Connor Abrams, President, Dwell Media LLC“Today we need Betsy’s bold thinking, new solutions, and fresh approaches to harness the power of innovation to meet our industry’s rising social and environmental obligations.” –Kirsten Ritchie, PE, LEED AP, Director of Sustainable Design, Gensler, National Board Member, US Green Building Council.“ Betsy’s unique approach, using applied neuroscience, turns brainstorming into actionable results. -–John Pierre, CEO and co-founder, Linguastat “Catalyst’ is absolutely the right way to describe what Betsy does. She is ultimately a scientist always testing and learning. She develops powerful approaches and makes things happen for everyone who crosses her path.” –Geni Whitehouse, CPA, CITP, CSPM, a LinkedIn 150 “Who to Follow” Thought Leader

• 

  FOCUS. The Catalyst for Innovation. Based on th...

  • San Francisco

  • Author

    • 2010 - Present
    • San Francisco

    Foreword by Michela O’Connor Abrams, CEO, Dwell Media LLC, www.dwell.com"There is never enough time to step back from your business and examine your goals, test your vision, fine tune your mission or uncover new opportunities…but that is what it takes to innovate."As someone who loves c...

• 

  The Collaborative for Architects and Designers

  • San Francisco

  • Co-Founder

    • 2012 - Present
    • San Francisco

    The Collaborative is a design, policy and practice professionals network. It brings together curated content and a small group of specialty consultants and industry-wide experts who understand the value and nuanced complexity of design, performance, beauty, building science and the power of effec...

• 

  Mmindd Labs

  • San Francisco Bay Area

  • Fellow

    • 2014 - Present
    • San Francisco Bay Area

    From Tasking To Minding"Tasking is what makes it possible to work an assembly line. Minding is what makes its possible to live a full, healthy 21st century life."At its core, minding is a relationship-centric, narrative-based way of attending to the business of life, in time and over ti...

• 

  FocusCatalyst Brainstorming Salon

  • San Francisco

  • Founder

    • Feb 2004 - Jul 2016
    • San Francisco

    The FocusCatalyst Brainstorming Salon was an informal gathering of upwards of 50 interesting people for interesting conversation held every month in Betsy's San Francisco SOMA loft from 2004-2016.

• 

  Soma

  • Ethiopia

  • Delegate, Ethiopia's charity:water Wells

    • Mar 2013 - Mar 2013
    • Ethiopia

    Soma's philanthropic partner is charity:water. Dwell Media asked Betsy to be their representative in a 9-person delegation to visit charity:water wells in remote villages in northern Ethiopia as a guest of Soma."Soma is reinventing the way we enjoy beverages at home, starting with a wa...

• 

  Playworks.org

  • San Francisco

  • Founding Member, San Francisco Board of Directors

    • Jun 2010 - Oct 2012
    • San Francisco

    "Playworks believes in the power of play to bring out the best in every kid. "The national non-profit organization creates a place for every kid on the playground – a place where every child belongs, has fun and is part of the game. "Playworks currently serves more than 900 schools...

• 

  Linguastat

  • San Francisco

  • Advisory Board Member

    • 2006 - 2012
    • San Francisco

    "Patented technology that automatically generates and manages millions of optimized product descriptions — for retailers, brands and agencies." www.linguastat.com

• 

  Gate 3 WorkClub

  • Emeryville, CA

  • Vice President, Marketing & Sales

    • 2004 - 2005
    • Emeryville, CA

    Pioneering co-working space before the term "co-working" was coined. Gate 3 WorkClub was 14,000 square feet outfitted in all the latest workstations, Eames lounges and Nelson benches from its partner, Herman Miller. It included a cafe, on-site IT support, a learning community and more.

• 

  Burroughs & Hamilton Consulting

  • San Francisco

  • President

    • 1999 - 2004
    • San Francisco

    Clients included Business 2.0 magazine, TechRepublic, Reed Business Publishing (Broadcasting & Cable, Design News, and EDN magazines, The Home Book), Dwell magazine, IDG Executive Forums, CNET Networks, The Tech Museum of Innovation, Meritage Skin Care

• 

  Satmetrix Systems

  • Mountain View, CA

  • Vice President, Business Development

    • 1998 - 1999
    • Mountain View, CA

    "Satmetrix is a global provider of customer experience management software. Its SaaS-based solutions drive customer retention, improve customer affinity and maximize positive word-of-mouth to deliver overall improvements in customer lifetime value."

• 

  International Data Group

  • San Mateo, CA

  • Vice President, Marketing, InfoWorld

    • 1994 - 1998
    • San Mateo, CA

    As Vice President of Marketing for InfoWorld, Betsy created the InfoWorld Futures Project and recruited an Advisory Board for it that included some of the leading futurists and thought leaders in the country, including:David Kelley, IDEO founder and co-founder and head of the Stanford d schoolPau...

• 

  Burroughs & Hamilton Advertising Agency

  • Palo Alto, CA

  • President

    • 1991 - 1994
    • Palo Alto, CA

    Clients included Ziff-Davis Magazine Networks and InfoWorld.When she started working with InfoWorld, Betsy had a flash of insight* that resulted in an entire campaign for them that took their market share from 35% to 50% virtually overnight.* That "in-a-flash" insight included all thei...

• 

  Computer Systems News

  • Cupertino, CA

  • Sales Director

    • 1988 - 1991
    • Cupertino, CA

    Sales management responsibilities at Computer Systems News, a leading publication of International Data Systems (IDG)

• 

  TFB/BBDO Advertising Agency

  • Palo Alto, CA

  • Account Supervisor

    • 1982 - 1988
    • Palo Alto, CA

    Largest advertising agency in Silicon Valley. Clients included Informix, Software Publishing Corp, NEC, ALPS America.

• 

  D'Arcy MacManus & Masius Advertising Ag...

  • San Francisco

  • Account Executive

    • 1978 - 1982
    • San Francisco

    Clients included Purex, Bank of America, Sun-Maid, Sunsweet.