See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Bethany Gauthier is a seasoned marketing professional with a strong background in event planning, social media, and public relations. She has worked in various roles, including Marketing Specialist, Communications Coordinator, and Marketing Director, and has experience teaching and instructing in English departments. She holds a Master of Fine Arts degree from Western Michigan University and is a Certified Tourism Ambassador. She has expertise in event management, social media marketing, and public relations, and has experience working with various organizations, including colleges, churches, and theaters.

Credentials

  • Certified Tourism Ambassador™
    Certified Tourism Ambassador™ (CTA) Program
    Aug, 2015
    - Apr, 2026
  • Behind the WMU Brand Ambassador
    Western Michigan University

Experience

  • Lee Honors College at Western Michigan University
    • Kalamazoo, Michigan, United States
    • Marketing Specialist
      • Nov 2020 - Present
      • Kalamazoo, Michigan, United States

      • Develop and maintain marketing communication plans and calendars.• Manage and implement all social media and digital communications for the college.• Write and edit copy including promotional materials, media releases and web/social content.• Design promotional materials including graphics, flyers, event programs and signage.

  • First United Methodist Church of Kalamazoo
    • Kalamazoo, Michigan, United States
    • Communications Coordinator
      • Oct 2020 - Nov 2022
      • Kalamazoo, Michigan, United States

      • Create and manage communication for the First United Methodist Church of Kalamazoo to internal and external audiences in order to reflect and promote the church's mission and vision.• Encourage a presence of radical hospitality by using high quality content and effective strategies to reach both cross-generationally and cross-culturally across multiple communication channels.

  • Western Michigan University
    • Kalamazoo, Michigan, United States
    • First-Year Experience Instructor
      • Aug 2020 - Dec 2021
      • Kalamazoo, Michigan, United States

      Taught FYE 2100, First-Year Experience, a seminar designed to help students develop a sense of responsibility for their own education and learning. This seminar introduces students to University resources and provides support during the first semester of transition to the University.

  • Miller Auditorium
    • Kalamazoo, Michigan, United States
    • Associate Marketing Director
      • Feb 2008 - Sep 2020
      • Kalamazoo, Michigan, United States

      • Oversaw and implemented all digital marketing for Miller Auditorium and Miller events.• Managed all social media channels while planning social calendar and related campaigns. • Composed and managed web content while preserving brand consistency and messaging. • Performed a multitude of duties including promotional planning and special events.

  • Theatre Kalamazoo
    • Kalamazoo, Michigan, United States
    • New Playfest Marketing Director
      • Nov 2016 - Feb 2020
      • Kalamazoo, Michigan, United States

      • Created and facilitated campaign to promote annual community playwriting festival. • Secured interviews and press for festival organizers while serving as event spokesperson.• Oversaw design element creation and managed execution via print, web and social media.

  • Borgess Health
    • Kalamazoo, Michigan, United States
    • E-Commerce Marketing Specialist
      • Jul 2005 - Jan 2008
      • Kalamazoo, Michigan, United States

      • Created, edited, posted and managed web content for internal and external Borgess sites. • Administered website customer service by resolving all internal and external user queries.• Served as site liaison and met with hospital departments to develop content strategies.

    • English Department Instructor
      • Sep 2000 - Apr 2005

      Taught English 1050 (Thought & Writing) and English 3680 (Playwriting Workshop).

  • Miller Auditorium
    • Kalamazoo, Michigan, United States
    • Marketing Assistant/Publicist
      • 1999 - 2005
      • Kalamazoo, Michigan, United States

      • Wrote promotional pieces including brochures, commercials and press releases.• Coordinated all press and media events for a season of over 30 performances.• Oversaw editing system and project timelines for all venue print pieces. • Responsible for all communication between top entertainment venue and media.

  • Western Herald
    • Kalamazoo, Michigan, United States
    • Opinion Columnist/A& E Staff Writer
      • Sep 1996 - Apr 1998
      • Kalamazoo, Michigan, United States

      A&E staff writer and Opinion section columnist for the Western Herald, a student-run newspaper.

Education

  • 1996 - 2003
    Western Michigan University
    Bachelor of Arts and Master of Fine Arts, English, Film, Public Relations, Drama (Playwriting)

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles