Experience

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  Saloncentric - A Subsidiary Of Loreal Usa

  • Salon Executive Business Partner

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  SalonCentric - A Subsidiary of L'Oreal USA

  • Western Massachusetts

  • Salon Executive Business Partner

    • Mar 2021 - Present
    • Western Massachusetts

    • President Club for 2023• Exceeded annual sales goals by 132.7%, surpassed PPD targets by 129.1%, and achieved 94.1% of KPI’s within the first nine months.• Increased territory sales from $822,295 in 2020 to $1,151,551 in 2021.• Developed and implemented strategies to enhance operational performance, customer satisfaction, and business growth.• Partnered with a third-party consulting firm to enhance customer business acumen and improve P&L performance.• Conducted in-salon business meetings with market leaders to identify and capitalize on growth opportunities.• Leveraged Brand Development Managers from L'Oreal to increase market share and establish new partnerships.

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  Unique Salon Concepts

  • New England

  • Northeast Regional Sales Manager

    • Feb 2006 - Mar 2021
    • New England

    • Achieved significant sales growth, expanding territory revenue from $800,000 to $2.4 million.• Managed, trained, and coached a team of 10 account representatives across the New England and New York markets.• Organized and led sales meetings, training sessions, and educational events.• Coordinated with 20 brand managers to enhance education and product knowledge.• Played a key role in expanding operations in Maine, New Hampshire, Rhode Island, Vermont, and Massachusetts, generating over $1.4 million in revenue within six years.• Facilitated educational events and training for the New England market.• Designed business plans, proposals, and strategic growth initiatives for salon consultants and salon owners.• Delivered comprehensive product knowledge classes for all 20 brand accounts.• Collaborated with key account owners to improve profitability, staff competencies, retail performance, service offerings, and client acquisition.

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  UNITED BEAUTY SYSTEMS (Beauty Systems Group)

  • Western Massachusetts

  • Key Account Specialist

    • Apr 1996 - Feb 2006
    • Western Massachusetts

    • Increased existing territory over 100 percent in the first two years, taking sales to $480,000 annually• Managed over 20 major lines of beauty supplies, skincare and equipment for one the largest beauty distributors in the United States.• Formulated, designed, and conducted sales presentations to salon owners that helped them achieve record profitability over 9 years.• Planned, organized and carried out the development of the Western Massachusetts territory increasing market share from 20% to 50%.• Mastered suggestive sales techniques to achieve sales over $70,000 per month in 2004.• Selected to complete program as a certified spa consultant and ranked number 2 in national class of top selling account executives from the U.S.• Trained new District Sales Consultants to contact accounts and held creative workshops to drive enthusiasm and sales in through internal contests.• Orchestrated consumer promotional events that resulted in 300% increase in Spa sales.