Experience

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  Self-Employed

  • Freelance Writer

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  Self-employed

  • Freelance Writer

    • Oct 2020 - Present

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  Pearson Online & Blended Learning

  • Columbia, Maryland Area

  • Senior Copywriter/Copy Manager

    • Feb 2012 - Oct 2020
    • Columbia, Maryland Area

    Write copy for collateral, email campaigns, direct mail, blog posts, web sites, video scripts, print ads, and other media.

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  Beth Werrell, Copywriter

  • Freelance marketing and advertising copywriter

    • Sep 2008 - Oct 2020

    Experienced, professional freelance copywriter, specializing in (but not limited to) senior living and healthcare marketing.

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  Love & Company

  • Copy Director

    • Oct 2005 - Sep 2008

    Worked closely with art director and creative director to develop creative concepts and strategies to support clients’ positioning and marketing goals.Wrote concise, persuasive copy for print ads, brochures, direct mail, newsletters, catalogs, news releases, feature stories, Web sites, radio and television spots. Edited all copy written by freelancers to assure writing excellence, as well as adherence to style guidelines, concept and positioning.

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  Gladhill Furniture

  • Director of Advertising

    • Jun 2000 - Sep 2005

    Generated consumer awareness and in-store traffic by developing effective multi-media advertising that targeted the company’s primary demographic categories.Developed an overall promotional calendar. Supervised the development of monthly media schedules. Estimated and monitored advertising budgets. Produced print and broadcast advertising to promote current sales offers to the public.Planned and implemented an ongoing program of communications to customer database. Administered and maintained the integrity of customer database.Developed and maintained a consistent corporate image to be applied to all communications materials, including broadcast advertising, print advertising, collateral materials and the Web site.

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  Love and Company

  • Account Manager, Copywriter

    • Oct 1994 - Jun 2000

    Wrote copy for all media. Produced sales videos, television and radio commercials.Managed day-to-day communications between clients and the agency.

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  Life-Like Products

  • Director of Marketing, Product Manager

    • 1989 - 1994

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  Smith Burke & Azzam

  • Production Grunt

    • 1984 - 1985

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  Allied Signal Aerospace

  • TEMP!

    • 1900 - 1901