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Beth Torrey is a seasoned event management professional with over 20 years of experience in strategic planning, leadership, and project management. She has led numerous high-profile events, including the Massachusetts Convention Center Authority's "Lawn on D" and the Pri-Med Convention, representing over $20 million in revenue. Beth holds a Bachelor's degree in Economics from the University of Massachusetts Amherst.

Experience

  • ZEN Associates, Inc.
    • Woburn, Massachusetts, United States
    • Human Resources / Marketing Manager
      • Jan 2017 - Present
      • Woburn, Massachusetts, United States
    • Experienced Event Management Professional
      • May 2016 - Dec 2016

      Seeking opportunity to move dynamic projects forward!

    • United States
    • Events Services
    • 200 - 300 Employee
    • Director, Strategic Programming
      • Jun 2014 - Feb 2016

      Responsible for forward-thinking program development for new initiatives within the MCCA. This role ensures the alignment of new MCCA programming with overall client needs, space design and business strategy. Primary oversight and management for the award winning interactive outdoor event space “the Lawn on D” including development of strategic partnerships, driving marketing and sales, balancing public and private programming, viability and risk assessment of new programs and establishing day to day operational transitions

    • Business Development Manager
      • May 2013 - Jun 2014

      As the Manager of Business Development utilized my experience in the meetings and conventions industry to lead efforts to expand and enhance the MCCA product and service portfolio. Managed the development process from conception to launch. Established plans and executed development activities to meet program milestones including business model reviews, prototype and pilot, production launch readiness, and transition to operations teams.

  • Questex Media Group
    • Questex Media
    • Group Event Director
      • 2007 - 2011
      • Questex Media

      Led the strategic planning, management and execution of multiple events representing over $5 million in revenue across diverse technology segments (content management, sensors technology, office equipment). Managed 10+ team members across sales, marketing, conference development, operations and ...

    • Project Manager
      • 2004 - 2007
      • Woburn, MA

      Project manager and exclusive listing agent for a new 10-home subdivision. Sold over $5 million. Obtained city permits, scheduled sub-contractors and managed loan distributions with banks. Worked directly with buyers and contractors to execute revisions and custom orders. All 10 home sales cl...

    • Vice President, Pri-Med Conference and Expo
      • 1997 - 2004

      Senior level executive position with overall event management responsibility. Directed the successful execution of the five annual Pri-Med Conventions representing over $20 million in revenue throughout major U.S. cities. Oversaw launch of Mid-Atlantic Pri-Med as well as city relocations. Man...

    • Show Director, New England Spring Flower Show
      • 1996 - 1997

      Led the third largest public horticultural event in the world. This event includes over 120,000 attendees, 60,000 nsf retail exhibit space, 40,000 nsf. garden exhibitors, 20,000 nsf. floral competition space, and continual hands on educational programming throughout the 10 day public event.

    • Group Show Director - Boston Wine Expo, Build Boston
      • 1988 - 1996

      Responsible for the overall strategic planning and day-to-day management of large events owned by the WTCB, including The Boston Wine Expo, Build Boston Annual convention and World of Dinosaurs. Manage 7 person event team and coordinate functions across sales, marketing, conference development, ...

    • Event Coordinator
      • 1987 - 1988

Education

  • University of Massachusetts Amherst

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Events Services”

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