Experience

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  Jewish Senior Life of Metropolitan Detroit

  • Director, Friends of Jewish Senior Life

    • Jul 2022 - Present

    Recruit and work with volunteers to manage boutiques and cafes in residences.Collaborate with lay leaders and committees to plan and execute annual events to honor older adults and raise funds for programs in JSL residences.Work with program and administrative staff to determine and fill volunteer needs in the agency.Raise funds to support agency and activities.

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  Company Folders, Inc.

  • Copywriting and Content

    • Nov 2021 - Jul 2022

    Developed copy to promote products and servicesWorked to promote company to mediaCreated content to boost SEO Developed email content for customer interactionsCrafted content for promotional materials

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  ELLKAY

  • Product Marketing Manager

    • Dec 2020 - Nov 2021

    • Conducted market research on interoperability challenges of all healthcare segments• Collaborated with product teams to create marketing and product documentation• Crafted website content, collateral, and product videos• Supported sales teams with presentation decks

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  The JRT Agency

  • Content Strategist

    • Apr 2019 - Mar 2020

    • Managed freelance writers, collaborated with writers on story development and edited content.• Worked with site development team on optimization.• Developed enthusiast voice of site.• Produced video content around off-roading events.• Conducted outreach into off-roading community to develop stories and recruit contributors.• Established relationships with influencers to build links to and buzz around site.

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  Health Alliance Plan

  • Southfield, MI

  • Senior Marketing Communications Writer

    • Aug 2017 - Jan 2019
    • Southfield, MI

    • Worked with sales and medical experts to developed creative copy for print and digital marketing campaigns, and informational and instructional member materials.• Researched health and healthcare topics, conducted key word research and developed original blog content for internal and external audiences.• Served as writer on government programs, pharmacy communications and pharmacy benefits manager transition teams.• Edited and proofread content.

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  The Oakland Press

  • Pontiac, Michigan

  • Freelance Features Writer and Photographer

    • 2010 - Feb 2018
    • Pontiac, Michigan

    Develop leads and write extensive feature coverage including series on local congregations and weekly Unsung Heroes feature. Areas covered include faith community, business, entertainment, and non-profit/volunteer.

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  Jewish Community Center of Metropolitan Detroit

  • West Bloomfield, Michigan

  • Director of Jewish Book Fair and Lenore Marwil Jewish Film Festival

    • Apr 2016 - Aug 2017
    • West Bloomfield, Michigan

    • Curated over 70 film and author presentations.• Planned events with over 10,000 total attendance.• Administered budgets and purchasing.• Managed support staff and coordinated volunteers.• Created event marketing, including email, social media, print and video, increasing ticket sales by 25%.• Developed donors and executed fundraising campaigns.

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  Interfaith Leadership Council of Metropolitan Detroit

  • Media Specialist

    • Mar 2014 - Aug 2017

    • Developed story ideas.• Created and executed communications with local religious and interfaith leadership.• Promoted organization to local community.

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  Johnson & Johnson Health and Wellness Solutions, Inc.

  • Ann Arbor, Michigan

  • Product Content Developer

    • Jul 2014 - Jul 2016
    • Ann Arbor, Michigan

    • Researched health topics.• Worked with medical and legal staff to develop content for interactive digital health coaching. • Served as editor for team of 10 content developers.• Created standards and style guide, best web practices standards and coaching voice for use in all content development.

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  Metro Times

  • Freelance

    • 2013 - 2014

    Specialize in arts and entertainment coverage.Fashion writer.Feature writer.

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  MachineTools.com

  • West Bloomfield, Michigan

  • Marketing Director

    • Mar 2011 - Dec 2013
    • West Bloomfield, Michigan

    • Partnered with UX designers and developers to redesign and develop UX content strategy for industrial metalworking machinery listing site.• Created marketing campaign for launch of new website including print and digital advertising, direct communication with external stakeholders, media outreach and trade show presence. Generated advertising barters with total value of over $100,000. Designed and executed trade show program that resulted in increase in website traffic.• In previous role as Operations Director, led 15-member international team in execution of business operations.

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  Detroit Jewish News

  • Freelance

    • 2010 - 2012

    Created cover stories for publication's monthly Red Thread magazine, as well as pieces for special entertainment sections.

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  Septic Medic

  • West Bloomfield, MI

  • Co-owner / Marketing Director

    • 2006 - 2008
    • West Bloomfield, MI

    Created brand identity for new businessDeveloped website and website contentWrote and designed printed marketing materialsCreated and placed ads