Bio
Experience
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National Sales Manager, Wholesale Children's Apparel
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Nov 2022 - Present
• Drove expansion and growth of current wholesale accounts by fostering strong relationships and implementing data-driven strategies. • Collaborated with cross-functional teams to analyze market trends, identify upselling opportunities, and optimize product assortments, resulting in a substantial increase in sales and account satisfaction.• Led initiatives to enhance product visibility and appeal through effective merchandising, presentation, and marketing strategies.• Successfully executed promotional campaigns, boosting brand awareness and product demand among wholesale accounts, contributing to both top and bottom-line performance.• Maintained a reputation for responsiveness, reliability, and proactive problem-solving, ensuring high levels of customer satisfaction and loyalty.• Identified and capitalized on business opportunities through market research, competitor analysis, and staying informed on industry trends.• Collaborated with sales and marketing teams to develop targeted strategies, resulting in successful initiatives that positively impacted revenue growth and market penetration.• Proactively identified opportunities to maximize business by assessing and prioritizing initiatives to expand market share and introduce innovative products.• Implemented a systematic approach to business development, contributing to successful revenue growth and increased market presence.
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LPL Events and Consult, LLC
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Katonah, NY
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Consultant and Founder
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Jun 2019 - Present
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Katonah, NY
• Established an LLC in 2019 to provide contract and freelance consulting to retail companies• Join executives and senior merchandising teams to develop, implement, and streamline sales strategies
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FOUNDERS
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Remote
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Sales and E-Commerce Consultant
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Jun 2022 - Dec 2022
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Remote
• Manage relationships with existing clients and seek out new business opportunities• Handle sales from start to finish to meet and exceed sales targets• Process orders in NuOrder, tracking orders on an internal system to ensure deliveries are on time• Establish close working relationships with management and buyers• Link emerging trends and consumer preferences to buying and inventory replenishment strategies
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Stella M'Lia
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Greenwich, Ct (Remote)
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Merchandising and Branding Consultant
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Jun 2019 - Mar 2020
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Greenwich, Ct (Remote)
• Offered consulting services in merchandising, product presentation, marketing, and promotion to drive top and bottom line• Monitored and managed merchandising line sheets, sales targets based on seasonality, trends and history, and a tighter product assortment for online accounts• Performed account acquisition and development and continuing client development to create a steady roster of new clientele• Strengthened existing account relationships through customer engagement and outreach
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Educational Products Inc.
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Remote
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Customer Success Specialist / Data Entry
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Mar 2019 - Aug 2019
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Remote
• Established close working partnership with schools to manage orders, data and individual needs of each school assigned territory• Worked with sales team to ensure accurate and timely completion of sales orders• Entered and tracked data into EPI’s database
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Siegel Foods & Beverage, LLC.
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Mount Kisco, NY
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General Manager / Founder
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Jun 2016 - Jan 2019
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Mount Kisco, NY
• Led public relations including event planning, co-branding initiatives, and third-party sponsorships• Established partnerships with community, stores, and customers, building sales via special events• Facilitated and organized shopping after hours and neighborhood days, daily in-store activities, phonemarketing and social media
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BCBGMAXAZRIAGROUP
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New York, NY
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Senior Account Executive
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Jun 2002 - May 2012
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New York, NY
• Created strategic alliances with retail clients, sharing ownership and accountability for achievement of shared profitability goals• Conducted ongoing competitor analysis, tracking and reporting on dollar value per client to clearly analyze market position of accounts• Applied on-going data collection and analysis to influence a proactive versus reactive response to problems and opportunities• Boosted sales through associate contests to encourage suggestive selling and improved customer engagement• Capitalized on relevant trends through monitoring sales plans and profitability• Generated sales orders and coordinated with clients to adjust in real-time and sell down inventory
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HUGO BOSS
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New York, NY
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Account Executive
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Sep 1999 - Jun 2002
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New York, NY
• Earned promotion from sales assistant to account executive in charge of revitalizing poor-performing territory• Employed ongoing market analysis and sales trends reviews to position clients and franchises for improved profitability• Coordinated in-store events to realize revenue growth objectives• Instructed clients on clever tactics to upgrade product branding, merchandising and presentations
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Education
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1995 - 1999Binghamton University School of Management
Bachelor of Science - BS, Management with a cocentration in Finance
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Industry Focus. “Retail and Consumer Goods”
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