Okay, let’s tackle this. So Beth has 15+ years of experience in retail, which is a significant amount of time. She has held senior leadership positions at two companies, which indicates a high level of expertise and responsibility. Her skills in merchandising, sales, and product development are also in high demand. Location is Shrewsbury, MA, which is a suburban area with a relatively high cost of living. Considering her experience, skills, and location, I would estimate her hourly rate to be around $125. This is slightly below the national average for retail executives with similar experience, but it's still a competitive rate considering her level of expertise and the local market conditions.