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Beth Ann Morsman

Marketing &amp; Product Development Profe... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Self-Employed</span>
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Seasoned marketing and product development professional with 30+ years of experience.
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Location
Grand Rapids Metropolitan Area, US
Skills
  • Product Development
  • Marketing Strategy
  • Trade Shows
  • Brand Management
  • Marketing Management
  • Show all
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Bio

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Beth Ann Morsman is a seasoned marketing and product development professional with over 30 years of experience in various industries, including consumer products, furniture, and packaging. She has held leadership positions in marketing, product development, and sales management, and has a strong background in brand management, market planning, and trade shows.

Experience

  • Self-Employed
    • Grand Rapids, Michigan
    • Marketing & Product Development Professional
      • 2018 - Present
      • Grand Rapids, Michigan
  • FloraCraft Corp.
    • Ludington, MI
    • VP, Marketing & Product Development
      • Nov 2004 - Apr 2018
      • Ludington, MI
  • Brandrud Furniture
    • Auburn, WA
    • VP, Product Development
      • Dec 1999 - Nov 2003
      • Auburn, WA

      Office & Healthcare Furniture Marketing & Product Development

  • ODL, Inc
    • Product Manager
      • 1997 - 1999

      Skylight Marketing & Product Management

  • BAM Marketing & Design
    • Grand Rapids, Michigan
    • Marketing & Product Development Consultant
      • 1993 - 1997
      • Grand Rapids, Michigan

      Marketing, Design, and Product Development / Office & Healthcare Furniture

  • CertainTeed Corporation
    • Livonia, Michigan
    • Product Manager
      • Dec 1990 - Jun 1993
      • Livonia, Michigan

      Vinyl Siding, Wolverine Technologies division

  • Mueller Furniture / Haworth
    • Grand Rapids & Holland, MI
    • Marketing Director
      • Mar 1985 - Nov 1990
      • Grand Rapids & Holland, MI

      Office Furniture Marketing & Product Development

  • West Michigan Tourist Association
    • Grand Rapids, Michigan
    • Marketing Director
      • May 1980 - Mar 1985
      • Grand Rapids, Michigan

      Tourist information publishing

  • Perrigo Company plc
    • Allegan, Michigan
    • Graphic Designer
      • 1977 - 1980
      • Allegan, Michigan

      Packaging design

Education

  • 1973 - 1976
    Kendall College of Art and Design

Suggested Services

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Industry Focus. “Marketing and Advertising”

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