Experience

• 

  St. Theresa School

  • Phoenix, AZ

  • Fine Arts Instructor

    • Aug 2013 - Present
    • Phoenix, AZ

• 

  Bertica Studio Designs

  • Independent Art Director, Designer, Illustrator

    • Jan 2002 - Present

    • Illustration and design• Fine Art• Print advertising• Promotions• Logo design

• 

  Fine Art Studio

  • Oil painter

    • Jan 1990 - Present

    Mostly oil on canvas. Works from nature. Realism. Hopes that through her art, people will come to appreciate more fully the beauty that surrounds us.

• 

  E.B. Lane

  • Phoenix, Arizona Area

  • Art Director / Multicultural Department

    • Dec 2012 - Apr 2013
    • Phoenix, Arizona Area

    Temporary contract as a bilingual art director. Collaborated within the multicultural department in the creation of concepts for the agency's main multicultural client: The Arizona Lottery. Work included print, digital, radio and TV.

• 

  CherylStyle, LLC

  • Phoenix, Arizona

  • Graphic Design

    • Aug 2011 - Dec 2011
    • Phoenix, Arizona

    As a contracted designer, supported and collaborated with the graphic design team, adhering to established company standards, and improving upon them whenever possible.

• 

  Moses Anshell

  • Director of Creative Services

    • 1996 - 2001

    -Head of Creative Services Department. Reported to the President/Chief Creative Director.-Hired, recruited and managed staff in the agency’s Creative Services Department which consisted of Print Production, Broadcast Production and Traffic. -Involved in all stages of projects and in presentations. Accountability for creative and strategic job completion. -Oversaw estimating and timelines with close adherence to clients’ budgets and time needs.-Supervised purchasing and estimating of photography, printing, talent, and other outside services needed in agency projects.-Directed Spanish versions of print projects as well as broadcast recording and editing sessions.-Acted as a liaison between Account Services and Creative departments. Chaired weekly status meeting in which all active agency projects were reviewed. -Designed and directed new business presentations and RFPs. -Responsible for the design and packaging of agency materials. -Management responsibilities included taking part in weekly meeting with agency principals and other department heads, in which strategic decisions were discussed.

• 

  Petsmart

  • Designer

    • 1992 - 1994

    -In charge of design, production and typography as well as photo direction of Magazine Circulars used as advertising material for all stores. Circulars consisted of 4 to 12 pages and included products as well as coupons and promotions. Also responsible for creating newspaper ads, in-store flyers, direct mail pieces and posters.-Art directed designers on staff on additional projects which followed formats established in monthly circular.-Package design.-Responsible for art directing both film and digital photoshoots. -Executed English to Spanish translations for ads running in the Miami Hispanic markets. Ad design adjustments were done at the time of the translations.-Shared responsibility for proofing ads at matchprint and blueline stages.-Involved in the organization of the art and photo library within the company computer system.

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  Yaffe & Company

  • Senior Art Director

    • Mar 1991 - May 1992

    Managed and directed staff of 5 designers/graphic artists.

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  Dillards

  • Graphic Designer, Illustrator

    • Jun 1986 - Feb 1990

    Design and production of newspaper and magazine ads, brochures and collateral marketing materials. Design and illustration for in-store display banners for Southwest division.

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  Broadway Southwest

  • Designer

    • 1988 - 1990

    Newspaper, magazine, catalog and in-store display design