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Berthold Baur, a seasoned executive with a proven track record in driving business growth and innovation, is based in Wollerau, Switzerland. With a strong foundation in international marketing and a deep understanding of the global market landscape, Baur has leveraged his expertise to drive business development and expansion across various industries, including E-commerce, hospitality, and manufacturing. Holding a Bachelor of Business Administration degree from the Rheinische Fachhochschule Köln and an MBA from the Institut Supérieur de Gestion, Baur's educational background is complemented by his native fluency in German, French, and English, as well as elementary proficiency in Italian.

Experience

  • vibamo
    • Bern und Umgebung, Schweiz
    • Owner
      • Jan 2012 - Present
      • Bern und Umgebung, Schweiz

      www.vibamo.com — vibamo, usp’s  for your future communicationIn cooperation with fourteen people and an organization expertise of seven years vibamo produce 3D-pictures and videos. Our design, render and, for sure, multiple branch knowledge enable us to offer quite always the right solution for your visual tasks.

    • Kommunikationsleiter - External Consulant
      • May 2012 - Dec 2013
      • Bienne/CH

       Development of brand, marketing and communication strategies respective concepts for customers  Brand positioning Realisation of CI-manuals, brochures, publicities,web presentations and virtual animations for customers project management in general and for multiple customer projects  New customer acquisition Deputy director in different time periods

  • NMC sa
    • Eynatten/BE
    • Head of Corporate Marketing and Communication (CMO)
      • 2007 - Aug 2011
      • Eynatten/BE

       Establishment of a marketing department with 10 people Definition of the brand values Design & Dynamics Creation of all communication tools: CI, leaflets, displays, exhibitions, (Award "Coup de Coeur" Batibouw 2008, Nomawood stand) . Realisation of the new NMC internet presence Development of intranet & training data base Installation of the electronic catalogue & E-Commerce "ready2go" Personal- und budget responsibility (10 people ) Member of board on headquarters

  • Roca Sanitario, S.A.
    • Geneva and Zurich/CH
    • Head of Marketing and Export; Business Development Manager
      • Jan 2000 - Oct 2006
      • Geneva and Zurich/CH

      Business Development Manager, Sanimatic AG, Zurich Expansion of OEM/industry business (+2 Mio. SF) Development of new product segment „Infratronic und Handfree“ Creation of the new Logo, product brands & communication tools Right-hand of CEODirector Marketing & Export, Similor Kugler SA, Geneva Installation and elaboration of product management Integration of all brands to the new roof SimilorKugler (Logo…) Development of new products and segments Regeneration of all communication stools; incl. web & el. catalogue Personal and budget responsibility (8 people / 5.0 Mio. SF ) Member of executive board with procuration, headquarters

  • Grohe
    • Dusseldorf-DE, Zurich-CH
    • General Manager, International Hotel Account, Market Manager
      • 1992 - 2000
      • Dusseldorf-DE, Zurich-CH

      Grohe AG (global player sanitary), Dusseldorf/DEGeneral Manager & CMO, Zurich/CH Customer/market development & founding of subsidiary (+4 Mio. SF) Installation of local structure; general manager/ procurationHead of Department, Internat. Hotel Account, Dusseldorf/DE Creation of the new business unit (+4 Mio. €) Customer building & contracting, multinationals (ACCOR, HolidayInn,.)Business Development/Market Manager, Dusseldorf/DE Development of existing markets DE/FR/AU/UK (+24 Mio. €)

    • Research Analyst
      • May 1988 - Feb 1991
      • Cologne/DE

       Editing of branch reports and retail data bases

Education

  • 1991 - 1991
    Institut Supérieur de Gestion
    Gestion d'entreprise, Strategy, French law
  • 1987 - 1992
    Rheinische Fachhochschule Köln
    Bachelor of Business Administration - BBA, International Marketing
  • 1987 - 1992
    Fachhochschule Köln
    Diplom Betriebswirt, Marketing, International Trade
  • 1980 - 1982
    Industrie und Handelskammer Köln
    Kaufmann, Kaufmann im Gross- und aussenhandel
  • 1975 - 1977
    Berufsfachschule für Technik Kall
    Fachoberschulreife, Electro, Automotive, Metal, Wood
  • 1987 - 1991
    Institut Supérieur de Gestion
    Bachelor of Business Administration - BBA, International Marketing

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