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Berta Pérez Del Valle is a seasoned marketing professional with a strong background in advertising, social media, and content strategy. As a seasoned Advertising Traffic Manager at RAB2B | Rabinovici + Associates, she developed and executed marketing campaigns for award-winning authors and their agents, resulting in significant brand awareness and promotional success. Pérez Del Valle also held key roles at Penguin Random House Grupo Editorial, Wapa Televisión, and BiteArt - Web Magazine, where she managed digital marketing initiatives, optimized content for web delivery, and developed effective marketing strategies. Holding a Bachelor of Science in Psychology/Marketing Minor from Universidad Interamericana de Puerto Rico, Pérez Del Valle brings a unique blend of creativity, analytical skills, and expertise in marketing and content creation to her professional endeavors.

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Advertising Traffic Manager / Recruitment Consultant
      • Aug 2023 - Feb 2024

    • Advertising Traffic Manager
      • May 2021 - Aug 2023

    • Marketing Manager
      • Mar 2018 - Sep 2020
      • Miami, Florida

      • Worked closely with award winning and best-selling authors, and their agents, developingmarketing plans and advertising campaigns to promote e-books, hardcover and paperbacktitles across a wide variety of categories.• Planned and executed book marketing campaigns from start to finish, including...

  • Wapa Televisión
    • Guaynabo, PR
    • Web Producer/ Marketing Strategist
      • Jan 2016 - Oct 2017
      • Guaynabo, PR

      • Leading producer and editor of multimedia content for Wapa.tv.• Managed flash rich media content, averaging 2 million hits a month.• Optimized images for web delivery.• Transferred content from the Media Central Program to CMS.• Ensured content quality and communication strategies. Wrote and ed...

    • Creative and Content Editor
      • Mar 2013 - 2016
      • San Juan

      Digital project management. Worked with web engineers and programmers for website concept, design, strategic content and advertising placement.Developed effective and tactical marketing strategies including alliances, promotions, and email marketing.Worked in the development of sales and marke...

    • Production Coordinator | Digital Media Management
      • Apr 2011 - Aug 2013
      • Hato Rey, PR

      Project ManagementContent DevelopmentArticle writer /Interviews/ Visual ContentProduction logistics and coordination

  • Grupo Televisa
    • Televisa Publishing + Digital
    • Special Projects
      • 2008 - 2010
      • Televisa Publishing + Digital

      Project managementSales-Custom publishing producer for the Caras magazine, Cosmopolitan en Español, Vanidades Puerto Rico and World Class Magazine (Mercedes Benz)Advertorial content developmentVisual content Custom publishing writerCoordination and supervision of editorial/commercial shoots produ...

Education

  • 1995 - 1999
    Universidad Interamericana de Puerto Rico

Suggested Services

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Industry Focus. “Advertising Services”

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