Okay, let’s calculate Bernie’s rate. With 33 years of experience in marketing, he’s likely seen significant growth in the industry. Direct marketing and online marketing skills are in demand, especially in the San Diego area. Considering his role as President/CEO, he has likely developed strong business development skills. Average salary ranges for marketing professionals in the US are around $100,000 - $200,000 per year. However, with his level of experience and expertise, he may be able to command a higher rate. Let’s consider the experience of other marketing professionals in similar roles. A CEO with 33 years of experience could potentially charge $250-$500 per hour. However, considering the local market and his specific skills, I estimate his hourly rate to be around $200.