Experience

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  Zung Fu Company Limited

  • Assistant Marketing Manager

    • Feb 2019 - Jul 2021

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  Harvey Nichols

  • Tsim Sha Tsui

  • Senior Marketing Executive

    • Jun 2017 - Jan 2019
    • Tsim Sha Tsui

    • In line with the overall company’s vision, strategies and goals, contribute to the delivery of integrated and omni-channel marketing strategies to generate brand awareness, stores and online traffic;• Maintain good relationships with the media and the press;• Prepare and distribute media and public relations alerts such as press releases;• Work closely with UK team on the website content updates;• Work closely with vendor in the UK to ensure the store music is updated per season, as well as its smoothness;• Explore new medium, channel and social media platform to strengthen brand image and enhance the promotion effectiveness;• Establish and maintain good relations with fashion brands, shopping malls and bank partners in order to execute joint promotion collaborations;• Implement digital marketing media plan to support different marketing programs and to reach targeted customer segments in Hong Kong;• Develop tactical marketing and public relations plans to promote the corporate brand, Harvey Nichols, product offering and services for assigned business units;• Work closely with media agency to continually understand the digital media market offerings in order to reach our targeted audience and maximize the media budget;• Monitor marketing and public relations campaign budgets and ensure the campaigns are carried out;• Develop corporate events mechanism and coordinate event logistics;• Work with buying teams and vendors for formulating seasonal calendar of new and creative marketing programs;• Develop project proposals, marketing and customer communications;• Develop customer communication plans within the allocated budget; • Liaise closely with internal and external parties to ensure the coordinating process and events are running smoothly;• Monitor the production plan and schedule to utilize resources effectively;• Analyze the results and develop post mortems for all marketing activities and provide recommendations for future improvements.

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  Lane Crawford

  • Wong Chuk Hang

  • Marketing Executive (Hong Kong & China)

    • Nov 2014 - May 2017
    • Wong Chuk Hang

    • In line with the overall company’s vision, strategies and goals, contribute to the delivery of integrated and omni-channel marketing strategies to generate brand awareness, stores and online traffic, customer engagement and prospective customers’ data acquisition in Hong Kong, China and Rest of World;• Implement digital marketing media plan to support different marketing programs and to reach targeted customer segments in Hong Kong, China and Rest of World;• Work closely with media agency to continually understand the digital media market offerings in order to reach our targeted audience and maximize the media budget.• Develop tactical marketing plans to promote the corporate brand, Lane Crawford, product offering and services for assigned business units;• Establish and maintain good relations with fashion brands, shopping malls and bank partners in order to execute joint promotion collaborations;• Monitor marketing campaign budget and ensure the campaigns are carried out within the allocated budget;• Develop corporate events mechanism and coordinate event logistics;• Work with buying teams and different vendors with focus in womenswear, jewellery, cosmetics and home & lifestyle for formulating seasonal calendar of new and creative marketing programs;• Work with different teams to ensure the program mechanics have the system support in store and online in order to deliver excellent customer experience.• Develop project proposals, marketing and customer communication messages;• Develop customer communication plans within the allocated budget; • Liaise closely with internal and external parties to ensure the coordinating process and events are running smoothly;• Monitor the production plan and schedule to utilize resources effectively and efficiently;• Analyze the results and develop post mortems for all marketing activities and provide recommendations for future improvements;• Perform ad hoc projects and assignments as required.

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  Hongkong-Asia Exhibition (Holdings) Ltd.

  • Wan Chai

  • Marketing and Communications Officer

    • Mar 2014 - Oct 2014
    • Wan Chai

    • Liaise closely with internal and external parties for event management, marketing promotion campaign, brand building, and promotion of exhibitions;• Establish and maintain good relations with media and promotion partners in order to execute joint promotion collaborations and sponsorships;• Explore new promotion channels to add value to our corporate or communication campaigns;• Coordinate with sales teams, consolidate relevant project information and prepare proposals with alternative solutions provided in order to meet clients’ requirements for the joint promotion collaboration;• Develop creative new concepts and themes for promoting exhibitions and events;• Prepare pre-show documentations, for example, rundowns, M.C. scripts, and post-show reports;• Translate marketing materials, proposals, and M.C. script from both Chinese version to English version and from English version to Chinese version;• Maintain and update corporate website and Exhibition website regularly;• Prepare the design of event posters, event backdrop, exhibition brochures, show guides, proposals and materials for media exposure including press releases, newsletter to media partners’ members, and advertisements published on magazines and newsletter;• Monitor the production plan and schedule to utilize resources effectively and efficiently;• Ensure smooth-running of the exhibitions;• Video-interview visitors of the exhibitions for gathering information and feedbacks instantly;• Be the Person-In-Charge of organizing a fashion show, as well as to maintain effective two-way communications with model agencies, fashion designers, makeup and hairstyling artists, dressers, and internal parties to ensure the smoothness of the fashion show;• Arrange PR activities with clients for brand building, joint promotion and taking up of the M.C. role;• Perform ad hoc projects and assignments as required.

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  Integrated Waste Solutions Group Holdings Limited

  • Investor Relations, Corporate Communications and Marketing Officer

    • Oct 2011 - Aug 2013

    • To establish, maintain and strengthen relationships with the investment community and media;• Formulate and execute corporate events including Annual General Meeting (“AGM”), investor meetings, conferences, shareholder meetings;• Liaise closely with internal and external parties, including PR agency, to prepare press release, annual report, presentations, script and Q&A for meetings with analysts and investors;• Act as an external communications gateway and ensure consistency in all external communications materials;• Arrange press interviews for senior management;• Arrange TV shooting for business operation and management interview;• Arrange internal training seminar for internal staff;• Maintain an efficient communication platform with the investment community by handling enquiries in a timely manner;• Maintain the investor database;• Monitor the capital market data and statistics, including the stock price of the peers, interest rate, exchange rate, etc.;• Maintain the corporate website relating to investor relations programs;• Prepare news release and reports on corporate activities;• Monitor and analyze the investment community’s view on the Company;• Perform other ad hoc duties as directed;• Work with brand agencies for corporate re-branding and restructure related works, including company re-positioning, branding applications and collateral productions, and corporate website revamp, etc.;• Develop and coordinate in the preparation of various marketing materials such as brochures, product leaflets, fund fact sheets, newsletter, and presentation materials.

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  Global Call Limited

  • Marketing Executive

    • Nov 2010 - Oct 2011

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  Hong Kong Overseas Studies Centre

  • Internship

    • Jul 2007 - Aug 2007