Experience

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  Seaside Business Consultancy

  • United States

  • Business Consulting

    • Jul 2022 - Present
    • United States

    Freelance business consulting for the events, media, travel/hospitality and association management industries

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  Meeting Professionals International

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Executive Vice President, Head of Global Sales

    • Feb 2022 - Jul 2022

  • Senior Vice President, Global Business Development

    • Aug 2017 - Feb 2022

  • Vice President, Revenue and Channel Development

    • Sep 2016 - Aug 2017

    Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. Founded in 1972, the organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. It has more than 90 chapters and clubs in 24 countries.I am responsible for identifying, establishing and developing multiple revenue channels to market. I lead the Strategic Alliance, Hosted Buyer, Audience Development and Digital Media/Publishing teams - contributing significant, sustained and diverse revenue streams to the organization with a profitable contribution.

  • Digital Media Sales Specialist

    • Feb 2015 - Sep 2016

    Provided a wide range of services for MPI’s digital media assets for The Meeting Professional brand. Creating new digital media product offerings, developing and implementing sales prospecting and lead generation programs, leading digital sales training programs, facilitating detailed analyses of branding/pricing/distribution mix, analyzing production workflows and designing new more efficient systems and processes.

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  Northstar Travel Media

  • United States
  • Information Services
  • 700 & Above Employee

  • Senior Vice President/Group Publisher

    • Feb 2010 - Jan 2015

    I led all operational aspects for the Northstar Meetings Group, a leading provider of B2B media brands, including Meetings & Conventions, Successful Meetings, Incentive and Meeting News. Selected Accomplishments:☩ Spearheaded the design and implementation of high-margin, revenue-generating sales tactics, including;- Directed $20M total division revenue and $7M of gross profit;- Launched $2.7M face-to-face event business serving over 1000 meeting planners and 240 industry suppliers;- Created $4.2M digital product portfolio.☩ Key contributor in two private equity sales presentations and two strategic buyer presentations that resulted in one private equity buy and two strategic acquisitions, respectively.☩ Instrumental in managing the redesign and relaunch of M&C and Successful Meetings brands; recruited, hired, and trained bilingual Beijing- and Shanghai-based staff team to prepare to launch M&C/China.☩ Presided over the successful integration of Nielsen Travel Group brands into Northstar Meetings Group media portfolio following acquisition.

  • Publisher, Meetings & Conventions

    • Sep 1997 - Feb 2010

    I directed day-to-day sales and marketing initiatives for the leading brand in the meetings industry.Selected Accomplishments:☩ Significantly increased revenue and market share that established M&C as the #1 meetings industry brand.☩ Established several successful partnerships with several leading media brands, including The New Yorker, Golf Digest, Pharmaceutical Executive, and Trade Show Executive.☩ Led dramatic expansion into the digital space by creating the first-ever mobile websites, eNewsletters, and eWhitepapers in the meetings category.

  • Advertising Director, Travel Weekly

    • Mar 1994 - Sep 1997

    I supervised and coordinated six sales managers for the largest sales territory in the company. Consistently exceeded quotas and grew annual advertising revenues and market share.

  • National Account Manager, Travel Weekly

    • Apr 1993 - Mar 1994

    I handled account management for Top 20 accounts within the Travel Weekly brand.

  • Advertising Sales Manager, Travel Weekly

    • May 1990 - Apr 1993

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  The Record

  • Hackensack, NJ

  • National Account Executive

    • Jan 1985 - May 1990
    • Hackensack, NJ

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  Ocean County Reporter

  • Toms River, NJ

  • Advertising Account Executive

    • May 1980 - Jan 1985
    • Toms River, NJ