Experience

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  The Grey Metaphor

  • Ahmedabad, Gujarat, India

  • Sr. Consultant

    • Jul 2023 - Present
    • Ahmedabad, Gujarat, India

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  BrainSurf Consultancy

  • Business & Marketing Consultant

    • Jan 2017 - Present

    * Creative Writing & Content Writing* Website Content: Conceptualization, Ideation, Research & Writing* Scripts for Corporate AV Films* Advertising, Marketing & Digital Strategies: Defining, Strategising & Execution* Digital Footprint Management* Client Relationship Management

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  Zero Gravity Communications

  • Ahmedabad, India

  • Senior Creative Consultant

    • Aug 2014 - Dec 2016
    • Ahmedabad, India

    • Brought my experience and expertise to the table as a Creative Consultant to the organization• Used my organizational and multi-tasking skills to successfully manage multiple assignments and meet tight deadlines• Used my ability to focus and my time management skills to handle projects independently without distraction. • Helped in team mentoring and skill development• Worked on various assignments for clients in varied industry sectors such as Diamond & Jewellery, Fashion, IT, Religious, Infrastructure, Energy, Hospitality & Leisure, Dairy and Healthcare, Education, Event Management etcRole included• Developing creative ideas and concepts• Creating exclusive and fresh content for different genres• Working on client briefs to conceive, conceptualize and produce effective marketing and advertising campaigns that include copy and content writing for print ads, leaflets, outdoor media, advertorials, brochures, posters, presentations, press releases, corporate videos, radio jingles, greeting cards• Overseeing campaigns from inception to completion professionally and through team work • Website Content Writing according to international and domestic clients’ requirements. Conceptualizing and working with designers and developers to create new websites, as well as revamp of existing websites. Conducting periodic checks of website content and updating as per client requirement.• Social Media - Creating content for social media and B2B corporate/festive emailers

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  Self-Employed

  • Ahmedabad Area, India

  • Freelance Consultant & Writer

    • 2011 - 2014
    • Ahmedabad Area, India

    Sub Editor, Sr. Columnist & Content Co-ordinator• Managed content for a travel and leisure magazine in Ahmedabad• Decision-maker for the content of the publication • Managed the day-to-day running of the magazine• Assigned writers and photographers to cover stories• Wrote articles, editorials and reviews• Edited copy, wrote headlines, proof read and rewrote content where necessary• Liaised with designing agency/artist for layout and style and final print output of the magazine Free Lance Writer & Copywriter• Wrote copy for advertising agencies in different styles for numerous target audiences on varied topics • Created copy and content for print ad campaigns, hoardings, advertorials, brochures, posters, e-mailers, presentations, greeting cards, press releases and corporate videos

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  University of Sydney Union (USU)

  • Sydney, Australia

  • Advertising Manager

    • Apr 2006 - Nov 2007
    • Sydney, Australia

    Responsible for - • Advertising acquisition for USU publications including The Bull, Student Diary, Graduands Handbook• Advertising acquisition for USU’s official website www.usuonline.com• Sales and advertising revenue responsibilities for other one-off publications as well as event websites such as Orientation Week• Database Management, Financial planning & Debt recovery • Design, update and maintenance of media kits• Consistent achievement in advertising sales targets and growth for all print and online media through effective client service and management of client relationships

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  University of Sydney Union (USU)

  • Sydney, Australia

  • Sponsorship & Advertising Manager

    • Oct 2004 - Apr 2005
    • Sydney, Australia

    • Sponsorship acquisition for USU events such as Orientation Week, Re-Orientation Day, Verge Arts Festival, Band Comp, DJ Comp, Theatresports, Snowball, Beachball, Weekly Trivia, International Students Parties, End of Semester Parties, Oktoberfest, Art/Photo/Literature Competition etc• Obtained sponsorship for USU Awards and Programs such as Volunteer of the Year Awards, Leadership & Excellence Awards, School Tutoring Program, Australian Discussion Groups, Tax Program, Debates Scholarship Program• Coordinated planning and implementation of corporate, promotional and marketing activities related to sponsorship programs and other events• Developed sponsorship packages for external and internal clients depending on specific requirements• Acquired advertising for USU publications including The Bull, Student Diary and Graduands Handbook• Maintained productive relationships with sponsors and advertisers as well as an effective communication process between University departments, USU and external organizations• Successfully Increased O-Week sales by 300% within the first 6 months of joining USU

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  Goodman Fielder International Fiji Limited

  • Suva, Fiji

  • Promotions & Events Manager

    • Nov 2002 - Dec 2003
    • Suva, Fiji

    Responsibilities included -• Support towards achievement of sales budgets for all brands through value-added, cost-effective & bottom-line oriented promotions. Analysis of target market & brand characteristics to effectively link promotional themes & prizes with brand personalities• Understanding and working within marketing systems – marketing proposals for all activity, creative briefs for all creative activity & ensuring spend within promotional budget• Media planning and scheduling for all generic and promotional advertising in all Media - Print, TV & Radio• Post Evaluations & Key Learnings after each promotion• Liasing with advertising agencies & production houses for creatives, printing and production• Evaluation of all advertising & event sponsorship opportunities that ensured good mileage and PR for the corporate as a whole as well as individual brands• In-house researches for brands to understand consumer behaviour, sales trends, effects of advertising etc• Monitoring competitor activity via frequent trade visits and interactions with sales teamMilestones -• Successfully organized 14 promotions in 14 months of employment.• Developed and organized 2 best ever promotions in terms of entries received and sales growth.

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  Pacific Star Group

  • Papua New Guinea

  • Marketing Manager, The National Newspaper, Port Moresby

    • Sep 2000 - Jul 2002
    • Papua New Guinea

    • Coordination of The National Health Expos 2001 & 2002• Founding Editor of The National Health Digest, a health care publication• Statistical Analysis – PNG Yearbook 2002, Special Supplements & Features in the Newspaper• Design, development and coordination of in-house promotions and marketing strategies for the newspaper• Advertising Survey undertaken to understand Advertisers perceptions regarding the newspaper, their satisfaction with the service provided and effectiveness of advertising in the paper• Development of a PNG Tourism Web page for the company• Development of a Management Information System in the areas of Circulation, Editorial and Advertising. • Letter of Commendation from the Government’s National Department of Health for successful organisation of the National Health Expo• The National Health Expo won an award at the Pacific Area Newspaper Publishers’ Association (PANPA) Newspaper Marketing Awards 2001, as best Community Event

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  Street Scene Production Haus

  • Papua New Guinea

  • Marketing Consultant

    • Feb 2000 - May 2000
    • Papua New Guinea

    • Financial analysis for previous years and thereafter recommendation of an annual target business plan for the organisation• Plan Sales Targets, Profit & Loss Projections and Incentive Schemes for each segment of the business• Compilation of a comprehensive Sales training manual• Recommendations for Inventory Management, Feedback Analysis and Database Collection & Management• Specific marketing strategies such as Direct Marketing, Database Marketing and Scientific Advertising • Creation of a new advertising & media campaign to aggressively market and promote the brand

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  The Sandesh Limited

  • Ahmedabad, India

  • Management Executive

    • Apr 1999 - Nov 1999
    • Ahmedabad, India

    • Process and analysis of all reports & data received related to Editorial, Advertisements, Circulation, Marketing, Newsprint and Purchases. Preparation of MIS reports for effective information and decision support• Conceptualization of analysis based marketing strategies for increase in ad revenue and circulation

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  GRUH Finance Ltd.

  • Ahmedabad Area, India

  • Officer – Operations and Corporate Communications

    • May 1997 - Apr 1999
    • Ahmedabad Area, India

    • Effective information and decision support to top management through Operational and MIS generation activities• Design and maintenance of internal communication media, and development of effective communications strategies to service the retail network• Production & design of Annual Reports, Calendars, Product Brochures & Company Video Film• Editorial Team Member of GRUH Kshitij, the in-house journal of the company