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Bio

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Benedicte Echard is a seasoned events professional with 16+ years of experience in business events, tourism, and marketing. She has held various director-level positions in London, UK, with expertise in sales representation, marketing, and event management for international clients and destinations. Benedicte holds a BA degree in English and Italian from Université de Rennes I.

Experience

  • Banff & Lake Louise Tourism
    • Greater London, England, United Kingdom
    • Director, UK Business Events
      • Mar 2024 - Present
      • Greater London, England, United Kingdom

      Business Events team

    • Director
      • Apr 2008 - Present
      • London, United Kingdom

      Be&Co brings a professional approach to foreign destinations (states, regional or national tourist authorities), convention bureaux, convention centers and hotels, looking for the best appropriate commercial exposure within the UK Conference and Incentive Industry.BE&Co selected client list : Banff & Lake Louise Tourism, Japan National Tourist & Convention Organization/JNTO - Viparis/Venues in Paris - Paris CVB - Toronto CVB - Switzerland/Lake Geneva Region - Innovation Norway/Norway CVB - Energy Cities Alliance - La Cite Nantes Events Center & Nantes CVB - Florence CVB - , Kimpton Hotels, Atout France, Hungarian National Tourist Office, Tenerife CVB, Malta Tourist Office, Switzerland Convention & Incentive Bureau, Bordeaux Gironde CVB & Bordeaux partners.Be&Co' services range from sales representation and ad-hoc projects such as tailor-made workshops, tactical sales blitzes, dinners and hospitalities, familiarisation trips and site inspections, telemarketing including database cleaning, e-newsletters, mailing, trade show participation (UK and overseas), market research (identification and evaluation) aimed at key C&I UK agencies, corporate clients and associations.Be&Co acts as a local UK contact , gathers trends and new developments within the events industry, and shares the market knowledge with its clients, facilitating networking and leads generating opportunities.

    • European Business Development Director
      • Jul 2010 - Jul 2017
      • London, United Kingdom

  • Kimpton Hotels
    • London, United Kingdom
    • UK Representation - Corporate IBT and Mice Segments
      • Jan 2009 - Dec 2009
      • London, United Kingdom

    • Director of Sales and Marketing
      • Jul 1994 - Oct 2007
      • London, United Kingdom

      Office representing the Government of Monaco for business/congress and leisure tourism activities.Team of five people – budget of € 470,000 (£ 313,000). Deputy Director, in charge of promotion, sales and marketing of the destination for event organisers – congresses, trade fairs, meetings (companies or agencies) and the leisure tourism network (tour operators).Creation and development of the MICE Department in the office. Awarded Best Overseas Convention Bureau Gold Award 2007 by Meetings and Incentive Travel Magazine.

    • Deputy Exhibition Director
      • Oct 1987 - May 1993
      • Paris Area, France

      Reporting to the Managing Director. In charge of two trade fairs on products, services, conferences, seminars and training courses for French works councils (Comites d'Entreprise): Ecoprise – development of the trade exhibition created in 1981, 260 exhibitors, 11,000 visitors, € 1.375 m (£ 1 m) turnover, in Paris, Lyon, Toulouse, Strasbourg and LilleLoisirexpo – creation and management of the trade exhibition over six years, 170 exhibitors, 5,500 visitors, € 600,000 (£ 410,000) turnover.

    • Account Director
      • Mar 1980 - Oct 1987
      • Paris Area, France

      Reporting to the Commercial and Marketing Director In charge of thematic and geographical sector canvassing (Italy) and marketing management for regular clients (trade fairs and congresses). Prospecting the international association medical meetings.

Education

  • 1976 - 1978
    Université de Rennes I
    BA, English, Italian

Suggested Services

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Industry Focus. “Travel Arrangements”

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