Experience

• 

  Southern California Edison (SCE)

  • United States
  • Utilities
  • 700 & Above Employee

  • Marketing Sr. Specialist

    • Dec 2018 - Present

    • Design, develop and execute standardized metric reporting on a routine basis, i.e., define, create, automate, and maintain operational cyclical reporting• Oversee provisioning/de-provisioning of access to web analytics applications (Adobe Analytics, Quantum Metric), as per established policy, standards, and procedures• Use deep analytical capabilities to transform data into actionable insights• Lead ongoing Adobe Analytics and Quantum Metric training to drive product adoption• Develop post-training reference material to further enable capabilities • Work with the business and vendors to lead the Quantum Metric integration with our Foresee Voice of Customer tool• Establish digital analytics governance model and operationalize Adobe Analytics, Adobe Target, and Quantum Metric

  • Systems Analyst

    • Nov 2013 - Nov 2018

    • Establish testing plan to validate front-end functionality and stability of SCE.com, with a focus on mobile-first user experience • Troubleshoot and analyze escalated SCE.com customer issues• IT integration and coordination for monthly SCE.com code releases • Prioritize enhancements, break/fixes, and change requests for SCE.com• Work with internal and external partners to address customer concerns related to digital product reliability and maintenance• Business Quality Monitoring

• 

  Hot Topic

  • United States
  • Retail
  • 700 & Above Employee

  • Internet Production Support Lead

    • May 2007 - Nov 2013

    • Manage website updates, including design overhauls, content updates, and graphic enhancements for Hot Topic.com, Torrid.com, and Blackheart.com• Develop training materials and provide training and support to assist the business team in learning and using a content management system• Day-to-day e-commerce support and troubleshooting• Manage online promotions and sales • Use acute understanding of client-base to create and maintain successful product assortments and email campaigns

  • Internet Quality Assurance Analyst

    • May 2005 - May 2007

    • Verify website content updates• Test online promotions• Quality check email campaigns• Document and recommend strategies for resolving technical website issues

  • Customer Relations Expert, Hottopic.com & Torrid.com

    • Mar 2004 - May 2005

    • Process customer orders and customer returns• Resolve missing package issues with USPS and UPS• Facilitate online chat support

  • Assistant Manager

    • Dec 2002 - Mar 2004

    • Create weekly schedule• Track sales based on sales plan• Manage sales transactions and settle daily counts• Manage and order supplies• Prepare bank deposits