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Ben Secrest profile image

Ben Secrest

VP of Marketing at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Accurate Fishing Products</span>
Intro Book
Seasoned marketing professional with 19 years of experience in product development, social media, and sales.
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Location
Corona, California, United States, US
Skills
  • Sporting Goods
  • Fishing
  • Product Development
  • Social Media
  • Outdoors
  • Show all
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Bio

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Ben Secrest is a seasoned marketing professional with 19 years of experience in product development, social media, and sales, having worked in various industries including sporting goods, fishing, and marketing strategy. He has a strong background in creating and launching new products, managing teams, and driving business growth through effective marketing and sales strategies. Ben has held leadership positions in marketing and sales, including VP of Marketing at Accurate Fishing Products and Sales Manager at Aftco Bluewater. He has also developed and implemented marketing programs and campaigns to support product launches and brand growth. Ben holds a Bachelor of Applied Science in Marketing from CSU Chico and has a strong understanding of the fishing industry, having worked with prominent brands such as Shimano American Corp. and Accurate Fishing Products. Ben is based in Corona, California, and is well-versed in social media marketing, trade shows, public relations, and sales.

Experience

  • Accurate Fishing Products
    • VP of Marketing
      • 2005 - Present

      My main focus of business is to be aware of the industry as a whole, both new product development as it applies to our business, with promotion/sales of new and existing products. The focus here is to create the best possible product using on the water experience, and design capabilities to creat...

  • Shimano American Corp.
    • Marketing Manager, Reels
      • 2000 - 2005

      My main focus was to use my fishing experience and time in the industry to help create and test new products with the R &amp; D team and successfully bring them to market. Marketing was critical to support the product to the dealers as well as the end user so we developed marketing programs as we...

  • Aftco Bluewater
    • Sales Manager
      • 1987 - 2000

      My focus was to create new products and sell them through new and existing channels in the fishing industry as well as create new opportunities outside the industry. I was in charge of overseeing reps and dealing directly with our accounts effectively listening and communicating to maximize busin...

Education

  • 1982 - 1985
    CSU Chico
  • 1981 - 1985
    California State University, Chico

Suggested Services

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Industry Focus. “Marketing and Advertising”

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