Okay, let’s tackle this. So Ben Riley has 25 years of experience as an entrepreneur and professional, which is a long time. His skills are quite diverse, including Microsoft Office, C++, and negotiation. However, his experience is mostly in customer service, event planning, and team management, which might not be as in-demand as technical skills like C++. Considering his location in Union City, Tennessee, and the fact that he's self-employed, I'd estimate his hourly rate to be on the lower side. A rough estimate for a non-technical professional with his experience and skills would be around $75 per hour, considering national averages in the US.