Experience

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  Evans Cycles

  • London, United Kingdom

  • Acting CEO - Evans Cycles

    • Jul 2019 - Jan 2020
    • London, United Kingdom

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  Everlast Worldwide

  • London, United Kingdom

  • Head of Strategic Licensing & Commercial Development - Everlast Worldwide Boxing

    • Jun 2017 - Dec 2019
    • London, United Kingdom

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  INTERNATIONAL BRAND SOLUTIONS LIMITED

  • London, United Kingdom

  • Managing Director

    • Oct 2014 - Jul 2019
    • London, United Kingdom

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  Gul Performance Apparel

  • Indian Queens, Cornwall, United Kingdom

  • Director

    • Jan 2015 - Dec 2016
    • Indian Queens, Cornwall, United Kingdom

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  UNICEF Global

  • Geneva Area, Switzerland

  • Corporate Alliances Specialist - SPORTS PARTNERSHIPS -

    • Sep 2011 - 2015
    • Geneva Area, Switzerland

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  The Elite Brand Company Ltd

  • Bracknell Berkshire

  • Managing Director

    • Feb 2009 - Sep 2011
    • Bracknell Berkshire

    Working with Dicks Sporting Goods, the owners of Maxfli Golf we developed the strategy for the re-launch of the brand and developed a global distribution network for the iconic golf brand outside of their home market of the USA. My main responsibility was not only to manage the business but also to ensure the relaunch strategies successful implementation. This included the market analysis, search, screening and selection of business partners.Starting from a zero base we successfully signed agreements with 22 distribution partners delivering significant sales to re-establish the brand.

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  Dunlop Slazenger

  • Malaysia

  • Managing Director

    • Sep 2006 - Jun 2008
    • Malaysia

    Sept 2006 – July 2008 (running concurrently)As part of my responsibilities I was also Managing Director for the Dunlop and Slazenger wholesale business in the Far East. Covering the sale of the brands core hardware products as non core products were licensed via IBML. During the two year period which I ran the company I implemented several strategies which doubled turnover and net margin.

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  International Brand Management and Licensing - Sports Direct PLC

  • Redhill, United Kingdom

  • Global Head of Brands

    • Jun 2004 - Jun 2008
    • Redhill, United Kingdom

    Brands - Everlast, Dunlop, Slazenger, No Fear, Karrimor, Lonsdale, Carlton, Voodoodolls, Donnay, Kangol, Antigua, Title and LillywhitesIBML is the owner of various sports brands. The company specialises in the development and protection of its high profile sports brands through international distributors and licensees. Working with over 300 corporations we managed the strategic search, selection, negotiation and relationship management of these partners to increase sales and market penetration. These included major retail chains, manufacturers, distributors and wholesale companies.I was responsible for all commercial brand aspects of the company managing an international team. This was achieved through strong relationship building and careful strategic thinking. When I left the organisation the portfolio of brands returned around £20m in royalty per year from a wholesale turnover of around £300m. During my time at IBML I negotiated contracts which together exceeded over £2bn at wholesale value. These agreements covered various countries, product categories and sports.Key responsibilities included strategy development, relationship building, business planning, management and analysis. My team were also responsible for market research, including monitoring market size and trends, search and selection of potential partners, competitor analysis, consumer analysis, market positioning, trade and consumer marketing and promotion strategies. Product range reviews, sales forecasts, sales structure. Bi - annual Business Plan Reviews, year end reporting assessment, quarterly performance assessment inc, sales v forecast, approval of all marketing and sponsorship plans, quality control of all product manufactured under license Design approval, use of trade marks and approval, manufacturer approval and legal agreement management.

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  Manchester United

  • Manchester, United Kingdom

  • Marketing and Creative Services Manager

    • May 1999 - Jun 2004
    • Manchester, United Kingdom

    Reporting directly to the Marketing Director I manage a considerable budget and small Marketing team to ensure all marketing & creative requirements were met for Manchester United’s FC and its key business units.I managed and developed new business & marketing strategies to achieve business growth. From initial conception through research, development, implementation to analysis. Special Events UEFA Champions League, Manchester Final 2003, I had a very active role within the Local Organising Committee Commercial Domain team, my particular responsibilities included working with the UEFA sponsors Adidas, Playstation, Amstel and Ford to ensure they achieved maximum benefit from their association with the Champions League within the Fan Festivals and in the local area. Organisation of other MU special events, particularly Sponsored activity days and PR launches based around first team activity.

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  Leicester City Football Club

  • Leicester, United Kingdom

  • Marketing Assistant

    • Aug 1996 - Jun 1998
    • Leicester, United Kingdom