Experience

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  Geelong Chamber of Commerce

  • Geelong, Victoria, Australia

  • Chief Executive Officer

    • Apr 2019 - Apr 2023
    • Geelong, Victoria, Australia

    Core responsibilities:• Manage governance as company secretary• Develop strategic plans and budgets• Future proof the organisation and build a sustainable membership model• Advocate for our members and Geelong businesses• Recognise business excellence and build confidence• Manage the brand of our 170 year old start up• Develop new industries and help our members to grow

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  genU

  • Geelong West, Australia

  • Group Marketing and Public Relations Manager

    • Apr 2013 - Apr 2019
    • Geelong West, Australia

    Core Responsibilities:• Provide strategic direction by leading the development and execution of strategic plans that anticipate emerging economic, environment, technology, and industry trends• Lead research, development and engagement activities (e.g. surveys, analysis) to develop an understanding of the market position, competition, opportunities, business requirements and readiness for change• Enhance the organisation’s reputation, brand awareness and market position by championing business transformation, brand, marketing, and communication initiatives• Undertake forecasting, budgeting and financial management activities while establishing key performance indicators to accurately measure the success of campaigns and maximise performance• Drive service delivery excellence by leading, empowering and managing a team of professionals, including providing expert advice across marketing and communications functions• Foster and nurture strong stakeholder relationships while encouraging engagement, collaboration and partnerships across internal business functions, communities, government bodies and business entitiesKey Achievements:• Produced an award-winning short film, which gained exposure to over 25 million viewers and was sold to a major UK production company• Significantly improved the organisation’s market position by implementing a full rebranding including a name change• Formed part of the Change Management Executive Committee which oversaw a major merger and acquisition while subsequently increasing the organisation’s revenue from $110 million to $314 million• Increased social media followers by 1000% by developing a content strategy relevant to the audience• Exceeded caseload forecast by 6% through the implementation of a large integrated national campaign for the Disability Employment Services Expansion in 2018• Improved the organisation’s technology capability by developing four new websites to support the growth strategy

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  Target Australia

  • Geelong West, Australia

  • Marketing Specialist (Maternity Contract)

    • Apr 2012 - Mar 2013
    • Geelong West, Australia

    Core Responsibilities:• Translated strategy into operational objectives while managing campaign, and operational performance to achieve specific targets• Maintained a high public visibility by designing and delivering large nationwide integrated marketing campaigns across different media (e.g. TV, radio, press, in-store, LAM, digital and catalogues)• Identified opportunities for organisational growth and development while steering research, analysis and reporting activities • Delivered compliance across organisational policies, procedures, standards, and brand guidelines

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  Swinburne University of Technology

  • Melbourne, Australia

  • Marketing & Communications Manager

    • Apr 2009 - Mar 2012
    • Melbourne, Australia

    Core Responsibilities:• Improved the University’s engagement within the industry by developing, executing and maintaining high level marketing, communication and stakeholder engagement strategies (e.g. events, web, e-marketing)• Enhanced service offerings and growth opportunities by strengthening partnerships with prominent organisation’s, community bodies and members• Established a functional department through recruiting, training and developing key talent while instilling a positive, inclusive culture based on innovation, knowledge sharing, respect, adventure and recognition• Reinvigorated the Swinburne Industry Solutions brand by leading substantial market research, analysing trends, identifying continuous improvement opportunities and developing business cases

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  The Good Guys

  • Melbourne, Australia

  • Marketing Manager (New Stores and Business Improvement)

    • Apr 2007 - Mar 2009
    • Melbourne, Australia

    Core Responsibilities:• Improved leadership capabilities by introducing operating guidelines for all new store owners while facilitating training, coaching and mentoring sessions • Increased brand awareness and ultimately revenue streams by managing the marketing function for new stores including developing direct marketing campaigns across email, direct mail, web and social media platforms• Encouraged collaboration between internal stakeholders (e.g. Sales, Customer Service, Operations) to solicit customer feedback, identify opportunities and create marketing collateral in line with business guidelinesKey Achievements:• Contributed to the successful opening of seven stores throughout Australia • Achieved store sales in excess of $1 million within the first weekend of operations in Malaga, WA• Significantly saved costs by negotiating a $10 million catalogue distribution tender

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  CFM Creative Fitness Marketing

  • United Kingdom
  • Marketing Services
  • 1 - 100 Employee

  • North American General Manager

    • May 2006 - Apr 2007

    Core Responsibilities:• Maximised exposure within a competitive industry by leading and overseeing the development of marketing strategies (e.g. promotional, stakeholder engagement, digital, placemaking campaigns) in line with the organisation’s vision, specifications and objectives• Delivered a highly professional, efficient and innovative operation by establishing a high performing team and encouraging the team to utilise ground-breaking marketing techniques • Continually improved employee capability by facilitating sales and marketing training in regards to appropriate techniques, tools, and principles to implementKey Achievements:• Significantly increased revenue within an initial ‘ramp up’ period by proactively undertaking a wide range of marketing activities• Fostered a significant business development pipeline which enabled the organisation to organically seek new business, secure and manage major clients

  • Marketing Manager

    • Sep 2004 - May 2006

    Core Responsibilities:• Managed the entire marketing function by providing strategic direction and overseeing activities in line with client’s guidelines, specifications and requirements • Delivered a high-quality service, including monitoring campaign performance, analysing data, identifying trends and championing innovation• Maintained strong relationships including regularly liaising with suppliers and service providers to ensure deliverables were metKey Achievements:• Received the “Best New Manager Award’ in 2005, while being recognised as creative and determined• Significant career progression, with an achievement of achieving the second largest promotion in the organisation’s twenty year history• Produced over $5 million in receivables by raising brand awareness, optimising the marketing budget and delivering successful sales campaigns

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  Acton Housing Association

  • London, United Kingdom

  • Accountant

    • Sep 2003 - Sep 2004
    • London, United Kingdom

    Core Responsibilities;• Led and delivered the integrity of accounting practices by preparing, recording, verifying, consolidating and processing transactions• Maintained good governance and compliance with legislative requirements including statutory financial reporting • Managed internal and external audit processes to identify non-compliance, inefficiencies, risks, and opportunities for improvement

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  BBC Language Institute

  • Busan, South Korea

  • Teacher

    • Feb 2003 - Aug 2003
    • Busan, South Korea

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  KPMG

  • Melbourne, Australia

  • Senior Accountant

    • Jan 2001 - Feb 2003
    • Melbourne, Australia

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  Hamilton Island Enterprises

  • Hamilton Island, Australia

  • Auditor

    • Jan 2000 - Dec 2000
    • Hamilton Island, Australia