Experience

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  Antstream Arcade

  • London, England, United Kingdom

  • Marketing Manager

    • Aug 2023 - Apr 2024
    • London, England, United Kingdom

    Antstream Arcade aims to bring a nostalgic gaming experience by offering a variety of over 1,300 retro gaming titles, offering a gaming service accessible on a multitude of devices, including PC, mobile, Xbox, and more.Responsible for redefining marketing strategies and activations for Antstream, the world’s largest officially licensed retro gaming streaming platform and startup game studio. I specialised in driving product development with internal teams, collaborating with partners to create impactful marketing campaigns, and re-engaging the community through clear communications and creative content. My team and I modernised Antstream's message, tone, and brand, which contributed to increased commercial revenue, improved brand awareness, and expansion into new territories and channels across EMEA, NA and SA.Notable achievements:- Launched Antstream on Xbox, adding over 1,300 retro gaming classics to Microsoft's portfolio- Announced Antstream x Mercedes partnership at CES 2024, a new innovative in-car game service - Collaborated with mobile gaming controller, Backbone, to drive accessibility and cloud gaming- Stakeholder in redesigning Antstream's branding and new UI to improve user experience- Led on Antstream Connect, a quarterly studio video update to drive community transparency- Recruited 2 marketing specialists and grew social media accounts by over 600%- Worked closely with the CMO and department heads to bring a new product to market to drive revenue- Liaised with CTO to define internal processes, content digestion and campaign execution- Presented market insights to the CEO, expanding Antstream into Brazil and Amazon (US)- Increased brand awareness by creating sponsored content with mega influencers Outside XboxPartners worked with: Bandai Namco Entertainment (Japan) - Atari - Disney - Warner Brothers - Samsung - Mercedes - Backbone - IGN - Xbox - Yahoo - Coutts for London Games Festival - Bastion (PR) - Amazon - Epic Games - Games Aid

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  ESL FACEIT Group [EFG]

  • London, England, United Kingdom

  • Global Merchandise Manager - Events

    • Sep 2022 - Aug 2023
    • London, England, United Kingdom

    ESL FACEIT Group is the leading competitive games and esports company. We help brands embrace the youth culture phenomenon of our times. Through exposure and authentic activation, we enable brands to engage the notoriously hard-to-reach global youth audiences capable of driving their growth today and tomorrow.Part of the Consumer Commerce division, I oversaw the end-to-end planning and delivery for major international esports events, Intel Extreme Masters (IEM) and DreamHack, both owned & operated and licensed for ESL Shop. With in-depth knowledge on Counter-Strike and it's global community, I was held accountable for growing commercial revenue, enhancing fan engagement through unique marketing activations and identifying partnerships to create go-to-market strategies for apparel collaborations and digital collectibles. Managing product portfolio, inventory management, reporting, budgeting, partnerships and operational excellence.Notable achievements:- Achieved record-breaking merchandise sales at IEM Rio 2022- Launched ESL x Warmly through influencer marketing and e-commerce.- Key stakeholder and decision-maker in the ESL x Champion omnichannel marketing- Collaborated with an agency to redesign the ESL Shop booth at IEM Cologne, transforming it into a cathedral- Partnered with over 20 tier 1 and grassroots esports teams to showcase exclusive merchandise- Improved event operations and reduced costs through effective negotiations and strategic planning- Led the delivery of limited edition collectibles and acted as the point of contact for an NFT brand- Worked with an agency to create and deliver new IEM collections that aligned more closely with the Counter-Strike community and on brand- Reached tens of millions of fans across social media with apparel announcements and unique campaignsKey partners worked with: Team Liquid | FaZe Clan | NAVI | Fallenwear | FURIA | Champion | Warmly | Kolex | James Banks | Intel | DHL | Monster Energy | Dec32nd

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  CMS Distribution

  • United Kingdom
  • IT Services and IT Consulting
  • 300 - 400 Employee

  • Commercial Marketing Manager

    • Jul 2021 - Sep 2022

    At CMS, we specialise in taking emerging technologies to market whilst growing established brands using a range of value-added services. Our business represents 200+ manufacturers and we sell to a "glocal" customer base made up of corporate resellers, managed service providers, high street and online retailers ranging from large multi-nationals to smaller, independent IT companies.Promoted to CMM with a deep understanding of how to speak to gamers as an ex-content creator, crafting unique selling points, marketing strategies and completed several marketing qualifications. Acted as a marketing agency for 60 B2B/B2C gaming and lifestyle brands. Developed strong relationships and collaborated closely with influencers, department heads, sales, agencies, and technical teams to create, deliver, and measure impactful multi-channel marketing campaigns across EMEA, aligning with business growth goals.Reported data analysis and results to leadership, including forecasting and MDF and managed the marketing P&L. Organised regional corporate networking events and served as a guest speaker, gaming expert and brand ambassador, which led to onboarding brands such as Cherry MX as new customers.Major accounts managed:MSI - DJI - Shure - Fitbit - NZXT - Nanoleaf - Gigabyte - Cooler Master - AeroCool - Rotolight - Samsung - Jabra

  • Red Hat Product Manager

    • Jul 2020 - Jul 2021

    Promoted to Product Manager for an enterprise software Linux company, Red Hat. I led on customer presentations/sessions around business problems, solutions, business value, competitive positioning, product lifecycle management, roadmaps, and marketing campaigns. The team and I became proficient in SAP CRM, Salesforce and Tableau to manage new and existing customers and worked with finance teams on multi-year renewals. I closed multi-million pound net deals and reported an increase of 60% revenue growth YoY.Key accounts:Airbus - Telefonica - MBDA - Insight - Softcat - CDW - SoftwareONE - SHI - Computacenter - Bytes

  • Inside Sales Specialist

    • Jun 2019 - Jun 2020

    As CMS's "gaming expert" and Sales Specialist, I excelled in selling to a diverse customer base, comprising of corporate resellers, managed service providers and retailers. Adept in CRM management and certified across multiple software vendors, I specialised in introducing emerging technologies to market while enhancing established brands through value-added services. My role involved supporting 10 account managers selling into 200+ VARs resellers, processing orders and providing accurate pipeline forecasts to the Sales Director and Leadership quarterly. I also worked with 20 B2B/B2C vendors and business development managers to drive upsell and conducted training sessions for regional teams across UK&I

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  D&X LTD

  • London Area, United Kingdom

  • Merchandiser

    • Apr 2019 - May 2019
    • London Area, United Kingdom

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  Ted Baker

  • London, United Kingdom

  • In-Store Visual Merchandiser

    • Aug 2018 - Apr 2019
    • London, United Kingdom

    Ted Baker London is a global lifestyle brand that offers menswear, womenswear, kidswear, accessories, and cosmetics. Renowned for unswerving attention to detail and a quintessential British sensibility, it delivers that certain something a little out of the ordinary.I was accountable for Ted’s flagship store appearance in Covent Garden; setting processes, planning, detailed mapping, execution and timely completion. I was a personal shopper for Mark Foster, former competitive swimmer and brand ambassador for Ted Baker. Collaborated with marketing, buying and merchandising departments to deliver and communicate Ted's first advertising campaign "Paint it Ted" and aligned multiple teams with Ted's branding, messaging and provided first class customer service, celebrating 30 years of Ted Baker.

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  F.Hinds Limited

  • Dartford, England, United Kingdom

  • Senior Sales Advisor

    • Jan 2017 - Jun 2018
    • Dartford, England, United Kingdom

    F.Hinds, one of Britain's largest family owned jewellers. Responsible for window displays, watches and jewellery repairs and up-selling. Supported the shop manager with admin, cash handling, stock control and delivering excellent customer service at the highest level.

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  GAME Digital

  • Retail Sales Supervisor

    • Sep 2016 - Jan 2017

    Christmas cover.

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  H&M

  • Bromley, England, United Kingdom

  • Junior Visual Merchandiser

    • Mar 2013 - Dec 2015
    • Bromley, England, United Kingdom

    Supported the VM team and management with maintaining and creating an environment that inspires customers to explore their personal style and deliver a customer first experience in line with H&M's brand values.Specialised in menswear, creating sportswear, smart outfits and championed sustainability in a fast-paced fashion environment.